Why brands switch to Frontify –and how to make the move

Efficient and effective brand management is paramount for organizations operating globally. Yet, not all marketing teams have branding systems and workflows that truly support growth, creativity, and collaboration. 

Let’s look at some of the challenges with traditional digital asset management (DAM) solutions — and how Frontify can help.

Why do brands migrate to Frontify?

Traditional DAMs can make it harder for teams to work efficiently and scale their brand efforts:

• Disconnected tools: Traditional DAMs only store files, forcing teams to switch between multiple systems to collaborate, approve, and share on-brand marketing materials.
• Complex user interfaces: People are less likely to navigate complicated platforms and default to old habits — scattered files and folders. When teams don't adopt the DAM, the tool brings no value.
• Limited features: Traditional DAMs lack essential features for modern brand management. Scaling becomes impossible without workflow automation, real-time collaboration tools, and robust version control.

Leading companies are switching to Frontify to improve workflows and keep up with the demand for consistent and scalable brand experiences.

The Frontify DAM unifies guidelines, templates, and assets in an intuitive platform that transforms how teams produce on-brand content on a global scale — fast.

In fact, over 10,000 brands use Frontify to centralize their marketing assets, achieve brand consistency, and scale content creation across global markets. Let’s highlight how Frontify changes the ways brands collaborate and grow.

1. Frontify unifies marketing execution beyond asset management

Traditional DAM systems focus narrowly on asset storage but miss the bigger picture of marketing execution.

The real challenge isn't just about assets. It's about bridging silos that separate strategy, campaigns, and guidelines that all live across various formats such as PDFs, folders, and presentations. When information is scattered, teams waste valuable time searching for what they need. 

Our Brand Building Trends Report revealed a striking reality: The number of brand assets has increased by 458% over the past three years, with search volume rising 125% as teams struggle to locate the relevant files.

This fragmentation forces colleagues to interrupt creative and marketing teams with requests instead of finding materials themselves.

Meanwhile, creative professionals are bogged down with requests for minor edits and customizations that prevent them from focusing on strategic brand-building work. This is where templating makes all the difference. 

Frontify breaks down these barriers with a centralized platform that provides brands with access to pre-approved assets, guidelines, and templates. Marketing execution becomes a streamlined process across teams.

"Frontify has been this amazing one-stop shop for us. It is our brand guide, it houses our logos, photos, and campaign key art — everything. We call it our Chiefs Brand Center.”

2. Frontify adapts to your team's needs

Traditional DAMs fall short where it matters most — usability. The problem isn't that these platforms weren't built for marketers; it's that the tools’ one-size-fits-all interfaces create unnecessary complexity for everyone involved.

Think about it: When casual users face the same dashboard — cluttered with features and buttons — as power users, the learning curve becomes a barrier. This rigid experience with minimal customization options means teams need extensive onboarding just to find assets quickly. And we all know what happens next: People revert to what's familiar — shared drives, email attachments, and never-ending Slack requests.

This is where Frontify is different. We reimagined what a truly intuitive DAM looks like — one that adapts to different user needs rather than forcing everyone into the same box. The result? Teams actually use the platform, find what they need, and keep coming back because it works better.

"We've seen the company and our external partners adopt Frontify instantly. We've achieved operational efficiencies in our first few months after launch — we no longer get bombarded with questions about hex codes and branded decks."

3. Frontify replaces other asset management tools

Most DAMs aren’t built to do more than store assets. Many teams still have to rely on scattered tools to execute brand and marketing campaigns — file servers for internal documents, platforms for campaign toolkits, and PDFs for brand guidelines.

This setup creates extra steps, duplicate work, and endless back-and-forth to keep things consistent.

Simply put, many DAMs can’t keep up.

‍Spring Health experienced these challenges firsthand. Managing assets across Dropbox and other file-sharing tools made it difficult for the teams to work efficiently. The company switched to Frontify and reduced the friction of managing brand materials across teams.

“I have to say that this, by far, was the best platform team I worked with, and I've gone through more implementations than I care to admit.”

Who else is switching to Frontify?

Frontify helps leading brands across the globe. Here are a few of the companies that made the switch to Frontify:

• Uber's custom solution and legacy DAM had to make space for a scalable brand portal and DAM.
• Microsoft replaced its SharePoint and legacy DAM with a comprehensive brand center and DAM. 
• Zoom implemented Frontify's DAM and brand guidelines, adopting it in place of their legacy DAM.

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How does the migration to Frontify work?

1. See Frontify in action

Schedule a demo for an in-depth look at how Frontify can support your company’s needs.

We’ll walk you through core features and show you how to centralize your assets, guidelines, and templates in one place.

2.  Introduce Frontify to key stakeholders

Most teams need stakeholder approval before moving forward. We provide materials and insights — centering on efficiency, cost, and adoption — to help you demonstrate Frontify's value to decision-makers.

3. Develop a case for switching to Frontify

We can build a strong case for replacement, including an ROI analysis and a detailed migration plan.

Our team is also happy to suggest best practices to help you keep your DAM system running smoothly and follow proper governance.You’ll work with our support team or your dedicated account manager.

Together, you’ll map existing data from your current systems, review folder structures, and set up user permissions in Frontify.

4. Migrate to Frontify

Once you’ve migrated, your team can fully transition to Frontify and use it as the central brand hub for assets, guidelines, and templates.

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Scale your brand

Drive brand consistency, collaboration, and efficiency — with Frontify.