Where your brand work happens

DAM, guidelines, templates, and portals unified with AI so teams move faster and stay on brand.
DAM, guidelines, templates, and portals unified with AI so teams move faster and stay on brand.

Where your brand work happens

The intelligent brand system

DAM
Your asset engine — where files become brand-ready content that flows everywhere.
Let AI organize and tag your assets so the right content is always ready to use.
Transform one asset for every channel automatically — no manual resizing or reformatting.
Keep teams aligned with automated permissions and approvals at scale.
Guidelines
Brand standards that bring clarity directly into your workflows.
Create confidently with up-to-date rules that guide decisions in real time.
Get instant answers to brand questions from the Brand Assistant — right inside your tools.
Apply brand standards automatically inside the tools your team already uses.
Portals
Customized hubs for every team, region, or partner — all managed centrally.
Manage multiple brands and markets in one place instead of separate systems.
Give teams and partners secure access to approved assets and guidelines.
Customize each portal to reflect your brand vision.
Templates
Customizable formats that scale content production and protect brand integrity.
Lock brand standards while giving teams creative freedom where it matters.
Let teams produce content independently without waiting for designers.
Scale across markets fast — no approval cycles holding you back.
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"It really demonstrates a one Uber, one brand approach. We’re all one company that is built on the same solid foundation, the same platform."
– Brian Coonce, Global Creative Director at Uber
FAQ

Frequently asked questions

What is Frontify?

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Frontify is a platform that combines digital asset management (DAM), brand guidelines, and templates into a single unified system. With Frontify, Teams can centralize, govern, and scale their brands across channels, regions, and partners.

Who uses Frontify?

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Frontify is used by midsize and enterprise organizations managing brands and assets across multiple teams, regions, or partners. Common users include marketing, creative, brand management, sales, regional offices, and external agencies.

How is Frontify different from a traditional DAM?

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Frontify goes beyond file storage and integrates DAM with brand guidelines and templates. The platform offers AI-powered brand governance and user-friendly portals that drive adoption throughout an organization, not just among DAM librarians.

Why do brands migrate to Frontify from traditional DAMs?

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Traditional DAMs only store files, forcing teams to switch between multiple systems to collaborate and share materials. These platforms lack critical features — from workflow automation to real-time collaboration — that modern brands need.

Frontify unifies guidelines, templates, and assets into one platform. Renowned brands such as Uber, Microsoft, and Zoom left legacy DAMs and SharePoint for faster, more efficient brand management with Frontify.

How long does Frontify implementation take?

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Frontify gets most organizations operational in 2–3 weeks, compared to several weeks for other platforms. Implementation time depends on migration complexity and the level of customization required.

Does Frontify integrate with Figma, Adobe Creative Cloud, and other design/creative tools?

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Yes. Frontify has native integrations with Adobe Creative Cloud, Figma, Sketch, InDesign, and various CMS platforms. Marketers and designers can access brand assets and guidelines directly in their creative tools.