Boehringer Ingelheim

Scaling brand governance in a complex global pharma environment

User since

2023

Features

Templates

Custom Theme

Frontify for Boehringer Ingelheim featured image

Brand

Boehringer Ingelheim

Industry

Healthcare, Pharma and Chemicals

Region

Global

Headquarters

Ingelheim am Rhein, DE

Size

±54,500 employees

When Boehringer Ingelheim launched its evolved corporate brand identity in 2023, the pharmaceutical giant needed a brand hub for over 50,000 employees across 130 markets worldwide. As the platform rapidly expanded with new content areas and resources, finding relevant information became increasingly challenging. The company needed a scalable, user-friendly solution to manage its complex global brand across markets.

Challenge

Solution

Result

Increase of asset views — an increase of 233,000 over 3 months

Asset downloaded in 3 months (200% increase)

42.7

Users registered to the portal

Challenge

When Boehringer Ingelheim launched its evolved corporate brand identity in 2023, the team built an extensive Brand Hub based on the Frontify platform. From day one, the Brand Hub was the central resource for all information related to corporate brand identity.

As the Brand Hub quickly expanded — with areas such as digital and spatial experience hubs and a template center — it became harder to find relevant information in the huge amount of content, guidelines, and assets. Boehringer Ingelheim required a more intuitive and expandable setup that simplified access to key assets and streamlined navigation across libraries and templates.

That’s where Evernow came in: The digital agency leveraged Frontify’s theme technology to create a scalable solution tailored to the company’s evolving brand landscape.

“The custom theme significantly improved our brand platform experience — navigation is easier, key areas are more accessible, and assets get more visibility and use.”

— Inga Ellingen, Senior Corporate Brand Manager at Boehringer Ingelheim

Solution

Evernow has been working for Boehringer Ingelheim since 2024. As brand governance partner, the agency is responsible for the Brand Hub, Brand Helpdesk, and Brand Design Services, including the digital design system. Together, they relaunched the Frontify Brand Hub to address these challenges.

Using Frontify’s Brand SDK, Evernow customized and restructured the platform to reflect Boehringer Ingelheim’s brand and design system. By developing a custom theme, they transformed the Hub into a more modern, app-like experience. UX enhancements included a custom animated navigation and more intuitive features — including a more consistent setup of guidelines with optimized jump links — to help users reach the right sections faster. Additionally, the team at Evernow developed and integrated new brand portals, such as digital and spatial hubs, into the environment.

“The Brand Hub doesn’t just tell our teams how touchpoints should look — it shows them. It’s our best example of brand in action. Thanks to the technical flexibility of the platform, we were able to create a user experience that’s not only intuitive but also inspiring.”

— Alexander Farkas, Senior Manager Corporate Brand Touchpoints at Boehringer Ingelheim

Result

The transformation of Boehringer Ingelheim’s Brand Hub has been extensive. The new custom theme improved usability and made it easier to find content, which led to greater acceptance across all teams. Everything — from the layout to the user experience — feels smoother and more accessible.

The Brand Hub enables Boehringer Ingelheim to craft stronger storytelling experiences. The team has also been able to customize and refine the site structure to enhance usability, support content discoverability, and create a more intuitive user journey.

Short URLs enable quicker responses from the Brand Helpdesk, while streamlined navigation with better-structured divisions simplifies the process for users to locate guidelines, templates, and assets. Users access brand elements more frequently, libraries gain visibility, and the integration with the brand platform has improved support. Additionally, the teams can easily add new sections and content to scale brand guidance more effectively.

To bring the corporate brand team’s vision to life, Evernow and Frontify launched the improved Brand Hub and the new content simultaneously: They leveraged Themes to build a visually distinct portal that aligns with Boehringer Ingelheim’s next phase of brand development and is ready to scale.