The agency landscape is in constant flux. In winning and retaining clients, branding agencies face a complex web of challenges:
- How do you maintain client stickiness and deliver fresh value beyond the initial rebrand?
- Are your meticulously crafted brand assets being used correctly? Or are they gathering digital dust?
- How do you ignite engagement and drive adoption within your client's teams?
- Can you definitively prove the ROI of your branding efforts?
Let's be honest, handing over beautifully designed PDF guidelines isn't brand guardianship. It's a starting point. True brand guardianship — the kind that gets meaningful results — requires ongoing cultivation, consistent application, and measurable impact.
Agencies are being held back. The culprit? Traditional brand management tools. For years, agencies have relied on a patchwork of disparate systems, often anchored by the humble (and often inadequate) PDF. Static, difficult to update, and offering zero insights about usage, PDF guidelines can't keep pace with the dynamic demands of modern brand building.
Frontify is a powerful, integrated DAM solution — let’s look at how it equips agencies to not just manage brands, but to activate them for long-term success.
1. Frontify's best-in-class features
Frontify combines creative energy with organizational excellence to help agencies shape and deploy their vision with clarity and confidence.
Intuitive platform
Frontify is designed for usability across all functions, ensuring everyone — from seasoned designers to marketing coordinators — can create, manage, and distribute brand assets.
- Streamlined digital asset management: Eliminate the chaos of countless folders and outdated file formats. Frontify's intuitive interface simplifies downloading, reusing, and distributing assets.
- Accelerated time to market: Centralize your brand assets and workflows on a platform designed for efficiency, enabling agencies to capitalize on opportunities with unmatched agility.
Driving ROI
Frontify empowers agencies to demonstrate clear ROI to clients and solidify strategic partnerships through tangible results.
- Brand governance: Frontify's robust guidelines and compliance tools reduce errors. With measurable improvements in campaign performance and brand recognition, the platform safeguards brand equity overall.
- Fewer tools, more compliance: Frontify users can track metrics like content approval times, asset usage, and brand compliance scores to showcase increased efficiency and ROI to clients.
True partnership
Frontify users receive more than just a platform; they benefit from a seamless onboarding experience for quick implementation.
A world-class support team and a dedicated partner success manager assist teams in unlocking new opportunities throughout their journey.
2. Your Swiss Army knife for brand building
Frontify offers a comprehensive brand management solution, designed to optimize your agency's approach to brand development.
Here's the core of what makes Frontify essential for modern agencies:
Customizable brand portals
Create bespoke portals for each client. Flexible design, granular access controls, and real-time collaboration keep everyone in sync.
Digital asset management
Centralize your entire digital universe: Store, edit, and share your logos, style guides, and marketing collateral in one easily accessible location.
Templates
Streamline content creation and maintain brand integrity with pre-approved templates — from business cards to social ads.
Seamless integration ecosystem
Keep working with the platforms your teams already use: Frontify is compatible with tools such as Adobe Creative Suite, Sketch, and Figma, and it offers API flexibility.
Intuitive UI
Get everyone on board: Easy navigation means a minimal learning curve and maximum adoption. The platform’s user-centric design and accessibility features mean every team member can leverage the platform's full potential.
Frontify delivers real results for agencies
- Easy to use: 88% of Frontify users find it easier to use than their previous solution.
- Increased asset reuse: 87% of users have increased reuse of existing assets, maximizing adoption and ROI.
- Faster time to market: Frontify's scalability, intuitive UX, quick onboarding, and SDK marketplace help turn around projects faster.
3. Demonstrating ROI
With Frontify, you get the tools to actively shape, manage, and measure brand impact to prove your value every step of the way.
- Consolidation = cost-effectiveness: Frontify consolidates your brand management tools into one powerful platform. Fewer subscriptions and scattered tools can free up more budget for strategic initiatives.
- Compliance = brand integrity: With Frontify as your single source of truth, brand compliance becomes effortless. Every asset and every communication stays on brand, protects your client's reputation, and minimizes risks.
- Efficiency = time savings: Streamlined asset management, automated workflows, and seamless integrations allow your teams to focus on high-value work. More billable hours, happier clients.
Our customers agree: Frontify drives ROI. In fact, a staggering 96% of customers confirm that Frontify helps them achieve their goals.
That's not just satisfaction; that's tangible success.
4. How Frontify works with agencies
Looking for a partner that truly understands the rollercoaster of agency life? That’s Frontify.
Think of us as your strategic partners in building brand empires. We're here to help you amplify your creativity and become the driving force in your clients' digital transformation.
Here’s what you can expect post-onboarding:
- We’ll provide the tools and resources — including engaging presentations, persuasive case studies, and strategic resources — to confidently pitch Fontify and build a solid business case for your clients.
- We’ll help you leverage our robust analytics to demonstrate the tangible impact of your creative work, prove clear ROI, and reinforce your role as a strategic partner. Your clients will see your work’s value in black and white.
- The Frontify Partner Portal is your gateway to a wealth of enablement content. Connect with a community of fellow partners, and stay ahead of the curve with the latest industry insights.
Round-up
Brands aren't static entities; they're dynamic ecosystems. The challenge for agencies? Ensuring those brands resonate, connect, and drive tangible results for their clients.
Here’s what Frontify offers to provide the missing link:
- Intuitive interface: The easy-to-use platform drives adoption and accelerates time to market.
- Tangible ROI: More robust brand governance and fewer tools (and PDF guidelines!) mean more compliance and greater impact.
- True partnership: Frontify’s superior customer service, onboarding, and dedicated support promote your success at every stage.
Ready to leave behind the limitations of traditional brand management and step into a future of measurable brand growth? Reach out to our Partnership team and discuss how Frontify can take your agency to the next level.