Paradigms 2024: Lasting lessons from the Eternal City

So, Paradigms 2024 happened. At least, we think it was 2024. For a couple of heady Roman days in late September, time became rather harder to fathom — as the Paradigms community congregated once again from many corners of the world to muse, mangiare, and mingle.

Reflections on Borussia Dortmund’s new future-proof look — built with Frontify

We sat down with Marius Happe, Head of Marketing at Borussia Dortmund, to discover how the club built a new identity that revolutionized the brand’s digital footprint while staying true to its heritage.

Reflections on Templafy’s insight-driven rebranding.

We sat down with Christian Lund, Co-founder of Templafy, to hear how their recent rebranding was powered by experience, prepared with team transparency, and made possible by the brand’s own product. We were also able to get some insights from Erika Baltusyte, Templafy’s Creative Director, on the brand's new visual identity.

Unleashing the power of the Frontify ecosystem to streamline brand building

At Frontify, we believe every brand has its own story, and the journey to shaping that story should be just as unique. A one-size-fits-all approach does not work in life — or branding. That’s why we’ve developed powerful product enhancements to streamline and personalize your brand-building operations. And the partner network to implement it.

Lorem Ipsum: Leeres Branding und die neue Philosophie zu on-brand sein.

Wir haben kürzlich in London ein paar große Plakate aufgehängt, die, um es mit einem Satz von Shakespeare zu sagen, nur Schall und Rauch waren und nichts bedeuteten. Mit einem "Lorem Ipsum"-Platzhaltertext auf einem generischen Plakat könnte man meinen, dass da jemand Mist gebaut hat.

Fünf erfolgreiche Rebrandings

Der Start eines Rebrandings ist für Marken oft eine einschüchternde Angelegenheit. Es erfordert Sorgfalt und Hingabe, um eure Identität und Perspektive zu verändern. Aber die Ergebnisse können beeindruckend sein und dafür sorgen, dass euer Zielpublikum ununterbrochen über euren neuen Look spricht.

Creativity in an AI World

Generative AI is revolutionizing the marketing landscape and changing the way that brands talk about themselves. With a tool that simulates every step of the marketing process, what does this mean for creativity?

Creativity in an AI World: Natalie Schwartz (Canva)

Natalie Schwartz leads the Brand Marketing and Strategic Partnerships team at Canva. Coming from the accessible design suite, which has its own generative AI tool, gives Natalie an interesting perspective on the topic.

Creativity in an AI world: Paul Woodvine Dragon Rouge

Paul Woodvine is the Executive Creative Director at Dragon Rouge. His experience includes huge brand names such as UEFA, Champions League, and Pepsi, and often features packaging and experiential elements. This focus shines through in his answers here, as he discusses when and where is best to utilize generative AI in your project’s life cycle.

Creativity in an AI World: Gwen Lafage (Sinch)

Gwen Lafage is a global marketing leader and VP of Brand at Sinch. At Sinch as well as in previous roles, she focuses on creating impactful strategies and providing insightful thought leadership. Her advocacy for strong, brave brands is evident throughout this interview, where she talks about using generative AI to go further, faster, and bigger than ever before.

We made G2's Top 50 list again

Frontify has been recognized as one of G2's top software products, ranking 25th for Content Management.

Is your brand unmissable?

Successful brand investment can result in instant brand recognition, helping your brand shine in a crowded marketplace. We’ve hidden 50 of the world’s most iconic brands in one quiz: can you find all of them?

Brian Collins on rocket ships, Helvetica, and Grace Jones

This guest post on brand trends 2024 was written by Brian Collins, co-founder of the renowned firm COLLINS.

6 Best Practices: So steigert ihr den ROI eurer DAM-Plattform

Wer den Mehrwert einer Investition in ein Digital Asset Management (DAM)-System nachweisen möchte, benötigt die richtige Strategie. Wir zeigen euch, wie ihr die Vorteile einer DAM-Plattform anhand harter Fakten belegt – von Kosteneinsparungen bis hin zur Steigerung eures Markenwerts.

Aufbau einer Markenplattform: Wichtige Merkmale und drei Beispiele

Eine Markenplattform kann die Art und Weise, wie ihr eure Marke verwaltet und pflegt, verändern. Anstatt Assets, Richtlinien und kreative Arbeit über mehrere Tools und Standorte zu verteilen, führt ihr sie in einer zentralen Plattform zusammen.

Frontify vs. Bynder: Which is best for your business?

If you’re trying to choose between these two established and well-regarded products, this article will help you make an informed choice about the best option for your business. The information below was gathered in November 2023 and was correct at that time.

Should I use SharePoint as a DAM? It depends.

Do you use SharePoint as a digital asset management solution? It’s not the best option for every use case — find out what you’re missing and what you could work with instead.

Warum Investitionen in eine starke Marke laut 450 CMOs unverzichtbar geworden sind

Wir haben 450 Chief Marketing Officers (CMOs) gefragt, wie sie mit der turbulenten Markenlandschaft von heute umgehen. Ein Ergebnis war eindeutig: Wenn es hart auf hart kommt, investieren CMOs in Initiativen zum Markenaufbau.

Empower your marketing teams with DAM

Digital assets are the backbone of successful marketing endeavors. Managing digital assets, however, can feel like herding cats. In the dark. Files seem to get updated or are outdated as soon as they’re neatly organized. But there’s a solution — the proverbial laser pointer drawing everyone’s attention to what matters — enabling marketers to organize, manage, and share assets effortlessly.

So gelingt euer Rebranding

Embarking on a rebrand is a massive undertaking for any company. Here are six questions to consider as you create a rebrand strategy.

Klarna: Mehr als plakatives Rebranding

In unserem Fireside Chat diskutierte Karl Wikström, Chief Storyteller bei Frontify, gemeinsam mit David Sandström, CMO von Klarna, und Tove Langseth, Executive Creative Director, wie ihre mutigen Ideen für das Klarna-Rebranding genau ins Schwarze trafen.

Reflections on rebranding with JKR

We sat down with Red Godfrey, VP of Creative at Nordstrom, along with Lisa Smith, Global Executive Creative Director, and Hayley Burnham, Group Strategy Director from JKR, to discuss this new identity for the brand.

Reflections on rebranding with Mutabor

Kleinanzeigen’s recent rebrand arose from a necessity — with a change in ownership, the brand flag they flew under was departing. And so, with the help of branding and design agency Mutabor, a long-time partner of Frontify, the online classifieds marketplace set out to reinvent its brand and elevate its positioning as a leader in sustainability.

Reflections on rebranding with PORTO ROCHA

We sat down with Leo Porto, Founder and Creative Director, to discuss two of their recent projects: rebranding Olympikus, Brazil’s number one sports and fitness brand, and developing the new evergreen platform for Nike’s "Be True," which highlights the LGBTQIA+ community in the world of sport.

AI’s impact on marketers and brands, according to 500 CMOs

We surveyed 500 chief marketing officers (CMOs) in the US and the UK to get a pulse on how the rise of generative AI is impacting their brands. Their responses paint a picture of excitement and caution: 74% of CMOs reveal that an unsolicited “fake brand partnership” would be their worst nightmare.

Frontify acquires TwicPics: A brand new era for DAM

Frontify's acquisition of TwicPics creates a seamless brand management experience, merging asset delivery services and a leading DAM platform. This strategic move meets market demand for centralized solutions, enhancing brand efficiency while providing comprehensive, user-friendly brand management solutions.

Frontify's brand visionaries

Last year, we launched Paradigms, Frontify’s brand experience summit, to help forge a stronger connection between some of the movers and shakers in modern branding, allowing visionary thinkers to clink glasses, exchange ideas, and find new ways to look at old challenges. This year, we want to continue to shine the spotlight on people we think change branding and design — and celebrate their work beyond Paradigms. Frontify’s Brand Visionaries 2023 include 90 people from the US, Europe, and the DACH region (German, Austria, and Switzerland, where Frontify was born 10 years ago). These visionaries inspire, challenge, and help bring about the future of branding. And you may meet some of them at this year’s Paradigms in Lisbon.

B&O: Rebranding from functional to experiential

We talk to two branding experts at high-end audio-visual company Bang & Olufsen (B&O): Paul Collins, Global Creative Director, and Matthew Bostock, Creative Lead, take us behind the scenes of the brand’s transition and transformative journey toward contemporary luxury.

Style Guide: How to create your brand's playbook

A brand style guide is a document that outlines the visual and messaging elements that represent a brand. Check out examples to see how it can establish consistency and improve brand recognition.

Brand Architecture Explained: Strategy, Models & Examples

Brand architecture is the strategic design of a brand's hierarchy and relationships. Discover examples and models to strengthen your brand strategy.

Metadaten und Tags zur optimalen Nutzung eures Digital Asset Management-Systems

Metadaten und Tags können Arbeitsabläufe sowie Endnutzererlebnisse optimieren, aber das richtige Aufsetzen dieser Prozesse kann herausfordernd sein. Um euch hierbei zu unterstützen, haben wir wichtige Informationen und Best Practices für euch zusammengetragen, die ihr für eine reibungslose und effektive Implementierung eurer Metadaten und Tags benötigt.

Warum Markenrichtlinien im PDF-Format ausgedient haben

4 examples of brands taking over the metaverse (+ the secret of their success)

Brands like Nike and Manchester City are already embracing the Metaverse. And paying attention to what they’re doing can help you with your own brand marketing.

Authentizität, Ethik & Generation Z: Wie du deine Marke zukunftssicher machst

Die Erwartungen der Kunden ändern sich heute schnell. Mehr als frühere Generationen sieht sich die Gen Z als „echte Stakeholder" der Marken, die sie kauft. Sie erwarten, dass sie eine „echte Beziehung" zu den Unternehmen aufbauen, nicht nur eine transaktionale Verbindung.

6 brand localization tips from experienced brand marketers

Entering a new market means myriad opportunities to grow your brand. But setting up shop in a different country can also include challenges that have the potential to ruin years of careful brand building. To help marketers overcome any localization obstacles, we asked six experts for their tips on bringing brands to life in new markets.

3 Ways to Boost Brand Engagement with Brand-Building Software

Brand-building software helps employees engage with your brand, which is essential for building brand recognition. Here’s how — and why it matters.

The 3 most common brand problems that make it impossible to grow your business

A brand is built by the people. But what happens when employees don’t feel like they’re part of the brand? You can quickly run into some growth problems.

Markenmanagement: Von Vorteilen über Beispiele bis hin zur Strategie

Markenmanagement, oder Brand Management, umfasst alle Aktivitäten und Strategien, die für den Aufbau und Erhalt eines positiven Images eurer Marke notwendig sind.

Brand storytelling: What it is and how to do it

Brand storytelling can be why customers choose your brand or why people want to work with you. But what is it and how do you start telling your brand story?

Aufbau einer ethischen Marke: Ein vollständiger Leitfaden

Entdecke den vollständigen Leitfaden zum Aufbau einer ethischen Marke. Entdecken Sie Strategien und Prinzipien zur Förderung von Vertrauen, Loyalität und positiver Wirkung.

Brand Differentiation: 10 real-life examples & strategies

46% of customers can’t tell the differences between most brand experiences, so here are 10 proven ways to set yourself apart from your competitors.

What Is Brand Building & When Should You Start Investing in Your Brand?

Brand building generates awareness of your company, values, and products and helps you present a consistent identity to the market.

Warum PDF-Richtlinien nicht mehr zeitgemäß sind – und was sich stattdessen anbietet

Ist ein über 20 Jahre altes Format tatsächlich die beste Option für eure Markenrichtlinien? Cloudbasierte Dokumente lassen sich einfach und schnell finden, anwenden und aktualisieren.

What is Brand Building?

Brand building increases trust and recognition for your company. Invest in brand as early as possible to improve customer perception of your company.

What is brand identity and how do you build it?

Some might think that their logo and color palette are the brand identity. But these are simply one of many ways you can visually present your brand. They're not, in fact, your brand identity.

What is Brand Voice? (And why you need one)

Your brand voice is a big part of your brand identity and image. Set yourself apart from competitors by making your voice as strong as possible.

A Special Message About Our Series C

We’ve come a long way since our start in 2013 and are so proud to reach this new milestone for Frontify with the amazing support from all of you.

Product Roundup Q3: Fall 2021

Bye bye sunshine, hello new products! It's time for our post-Summer Product Roundup of the Frontify platform. New apps, new integrations, and a whole load of improvements have been added to our platform to increase collaboration and keep those productivity levels up this Fall.

Brand Consistency - How to build and maintain it

Explore how to build brand consistency across platforms. Turn the challenging process into a potential revenue enhancer.

How University Research Can Help Build Products (That Your Users Didn’t Know They Needed)

Developing new products is a tough exercise, especially in a field that’s widely undiscovered. A partner in crime – like a university – can open up new possibilities.

Why Brand Management is Industry Agnostic

Tons of B2C companies have incredible brands. But believe it or not: Branding is a big deal in every industry – from telecom and tech, to finance and energy. Here’s why.

9 Brand Professionals' Hacks for Cross-Functional Collaboration

Branding is quickly becoming the world's most important business tool – but it's is also becoming increasingly complex. Discover the solutions that leading brand professionals found to improve internal and external brand collaboration.

Brand Equity Explained: Definition, Benefits & Building Steps

Brand equity is the secret sauce that differentiates the most valuable brands from everyone else. To help you win the hearts of your customers, we’re breaking down everything you need to know.

Frontify Raises $50M in Series C Funding Led by Female Founded Revaia

Funding will fuel growth for the brand management experts as they expand team and technology to support new clients in Europe and the US.

Brand Story: Uniting Employees with a Narrative

Everyone loves a good brand story. Here, we've got some tips to help you create one that will captivate employees and job seekers alike.

Employee Branding: More than Talent Retention

While retaining talent is important, it's just a start. To really tap into your employees' potential, you have to get your employees engaged in your brand.

How to Create Your Employee Value Proposition

To attract top talent today, your brand has to stand out. And that starts with a thoughtfully articulated employee value proposition.

Frontify Is Where Brands Live

Every touchpoint and experience people have with our brand matters – especially when you’re the home for brands. So, we took ours back to the drawing board for a major rebrand, and we’re over the moon to share where we’ve landed. Now presenting: the brand new Frontify.

Introducing Our New Brand Strategy

Mission and vision statements are more than fancy words for the boardroom. They’re part of the brand bedrock – the underpinning of all you do as a company – which is why rethinking ours for a (soon to be revealed) major rebrand was essential.

Brand Experience - How to create and examples

Brand interactions shape journeys and opinions. From logo to purchase, explore the impact of touchpoints on your brand experience.

The relationship between brands and agencies

In our recent report together with AdWeek on the Future of Creativity, we explored that relationship and how rising pressures, emerging technologies, and shifts in market focus have caused a strain to open up between brands and their agencies. The report dived into the subject of creativity, with an overwhelming number of respondents affirming that creativity is more important than ever before.