Frontify addresses these challenges head-on with a centralized platform that simplifies brand management. This single-source solution provides tools for streamlined collaboration, dynamic guidelines, and easy-to-use templates that help teams create consistent, high-quality assets at scale.
Four brand management challenges & how to overcome them
There are a few key factors that hinder efficient brand management. Let’s take a look at how Frontify addresses those challenges.
1. Inconsistent brand assets across teams and channels
Inconsistent assets lead to misaligned messaging, brand mistrust, and duplicated work. Without an efficient brand management system in place with standards and guidelines accessible to everyone, your teams produce inconsistent work, and customers have fragmented experiences, both of which can weaken brand perception.
Frontify’s solution
Frontify ensures your teams work smarter by providing an intuitive system that minimizes wasted time searching for or recreating assets. By ensuring assets are used in a standardized way, you can maintain a consistent brand identity across teams and touchpoints.
With Frontify, you can easily update your brand guidelines and publish the updated version across your ecosystem, reducing errors and inconsistencies. Your teams have ready access to your brand guidelines and all your design and branding elements, including logos, icons, imagery, templates, and more.
2. Lack of centralized tools for managing brand guidelines and assets
Do your teams spend hours searching different systems to find the correct asset? A lack of centralized tools for brand guidelines and assets disrupts workflows and creates inefficiencies. Your teams waste valuable time looking for files, verifying versions, and juggling multiple platforms.
Frontify’s solution
Frontify centralizes your assets and is a digital headquarters for all brand-related activities and projects. This centralization leads to faster time to market, organized workflows, and accessible assets.
Spring Health adopted Frontify as the single source of truth for its digital assets, eliminating the time-consuming task of finding and verifying files. Frontify pre-organizes assets such as QR codes, stock photos, brand icons, and customer logos. Marketing, implementation, and customer success teams now have immediate access to a centralized library of assets and templates.
Overall, Spring Health saved over 16 hours on each template created. Due to these time savings and other self-service capabilities, their ROI was estimated in the millions.
3. Ineffective collaboration and communication
When teams can’t collaborate effectively, misaligned efforts, delayed approvals, and inconsistent outputs become the norm. For example, your marketing team might struggle to get timely feedback from designers or brand experts, delaying campaigns and risking off-brand materials going live.
Frontify’s solution
Frontify’s collaborative tools and audit features help with the quality assurance process. Marketers and salespeople can easily flag designers or brand experts to fix inconsistencies before materials go live. One customer, Datacom, saved its employees 3-5 hours per request, waiting for approvals and resources.
Another customer, Ivoclar, needed an efficient way for teams to communicate or collaborate on projects and a centralized platform for teams or external stakeholders to access the latest materials or updates. Enter Frontify. Since its adoption, the Ivoclar project teams have collaborated on over 1,500 projects.
4. Not scalable for growing brands
A brand management system that lacks scalability cannot keep up with growing demands. It forces teams to choose between speed, quality, and consistency, which can lead to bottlenecks, off-brand materials, and lost opportunities.
Frontify’s solution
Frontify helps brands scale by enabling high-volume content creation with customizable and reusable templates. The average Frontify template is used at least 30 times, representing a theoretical 30x increase in efficiency. Your teams can quickly and efficiently produce hundreds of on-brand assets, supporting growth across multiple locations, channels, and languages without sacrificing consistency or quality.
How Frontify makes brand management efficient
Frontify’s features and functionality make improving your brand management efforts and impact easy.
Centralized DAM
Frontify’s digital asset management (DAM) is a centralized brand hub and a single source of truth for brand guidelines, assets, and templates. This efficiency makes it much easier for marketing teams to access and share materials quickly, reducing time and cost wasters.
Teams can use keyword searches and advanced filters to find the right assets in seconds and modify them as needed.
Dynamic brand guidelines
Frontify’s brand guidelines, which cover everything from colors and typography to tonality and code, are interactive and easy to maintain and modify.
You can finally replace static PDFs with more accessible guidelines that allow teams to create and maintain consistent brand assets efficiently. Frontify’s powerful software development kit (SDK) allows you to create custom content blocks and extend your brand guidelines.
Robust integrations
Frontify seamlessly connects with the tools your team already uses, ensuring your brand ecosystem stays intact while allowing your teams to work better together.
Integrate with software platforms across design, communication, project management and more to streamline processes and eliminate silos. For example, enable secure login with single sign-on (SSO) integrations like Okta and OneLogin, or simplify the process of moving your brand assets to Frontify with dedicated migration integrations.
Customizable templates
Enable teams without design experience to create ready-to-publish visuals with templates that maintain autonomy while keeping designers in control.
Use Figma, InDesign, or similar tools to build fully customizable and reusable brand templates for digital, print, and video materials. Create libraries of design templates that allow any team member, anywhere, to generate pre-approved designs independently. You can also track template usage and publication creation, analyzing what’s being used, how often, and by whom.
An effective brand management platform boosts your efficiency
Efficient brand management is crucial for maintaining consistency, fostering collaboration, and scaling your brand. Frontify simplifies this process by centralizing assets, streamlining workflows, and empowering teams to create on-brand content effortlessly. Whether addressing inefficiencies or preparing for growth, Frontify provides the tools to stay ahead.
