For marketers and creatives, the challenge with campaigns isn’t creativity; it’s regaining control. The solution? A centralized campaign toolkit that transforms disorder into seamless, consistent execution.
What is a campaign toolkit?
A campaign toolkit is an organized collection of brand-approved assets, guidelines, and resources needed for successful campaign execution and alignment across all teams involved.
The components of a strong campaign toolkit include:
- Brand guidelines: Clear rules for consistent design and messaging
- Branded templates: Ready-to-use files for various formats, channels, and platforms
- Messaging frameworks: Tailored messaging parameters for specific audiences with examples
- Visual assets: Approved logos, icons, images, videos, and other graphics
- Project instructions: Steps for implementation, timelines, and goals
- Access to tools: Links to cloud-based platforms and/or integrations with software
- Support materials: FAQs, tutorials, and contact info for troubleshooting
- User roles and access: Layouts of what each team can access throughout the project
The benefits of using a campaign toolkit
A campaign toolkit simplifies campaign management while maintaining brand consistency and avoiding costly inefficiencies.
Consistency
Being “on-brand” isn’t just about following the rules—it’s about creating intentional, meaningful, and aligned assets for your brand. A toolkit provides centralized and quick access to guidelines and other assets, helping teams execute campaigns that reflect brand consistency and purpose.
Our Spot The Brand campaign demonstrates how iconic branding can create instant recognition.
Time savings
A campaign toolkit reduces inefficiencies with pre-approved resources, eliminating the need for constant back-and-forth communication. Teams can quickly access brand-compliant assets, templates, and guidelines, saving time that would otherwise be spent on administrative tasks and seeking approvals and feedback.
Delinea reported saving 5 hours per week per content creator after adopting Frontify.
Collaboration
When teams have shared access to all campaign materials, collaboration and transparency are highly improved. This openness fosters alignment and enables everyone to work together more effectively toward a unified goal.
Scalability
Campaign toolkits provide teams with flexible, standardized resources that can be easily adapted to new markets or audiences. With all materials and guidelines in one place, teams can quickly adjust messaging, visuals, and assets to resonate with different demographics while maintaining brand consistency and quality.
Cost efficiency
Campaign toolkits, with pre-approved materials and standardized processes, help teams avoid recreating assets or misalignments within campaigns. They help teams use resources more effectively, cutting down on unnecessary work and preventing mistakes that could result in expensive revisions or rework.
Our Forrester Total Economic Impact (TEI) Report study found that enabling local marketing teams to focus on higher-value work led to $1 million in gains over three years.
How Frontify provides efficient campaign toolkit management
Frontify drives efficient brand management and consistency for teams executing global campaigns. Here’s how.
Centralized brand hub
Frontify’s brand portal is a single source of truth for all campaign materials. Its advanced search and tagging features make assets easy to locate. Global teams can quickly find region-specific campaign resources, ensuring they use the correct assets without delays.
Customizable templates
Frontify’s customizable templates allow teams to adapt campaign materials to specific audiences while locking key brand elements, such as logos or fonts, to prevent design inconsistencies. For instance, regional teams can personalize messaging without altering brand visuals.
Campaign assets
Frontify’s DAM help teams organize and share brand guidelines and other approved assets. Organize assets by campaign type or format so you can quickly locate what you need, like high-resolution files or channel-specific assets.
Integration features
Connect Frontify with other essential tools for better efficiency and seamless workflows. For example, you can integrate Frontify with Adobe Creative Cloud or Figma, making it easy to update campaign assets without switching platforms.
Use cases for Frontify campaign toolkits
Let’s look at two use cases where Frontify can be an efficient campaign toolkit.
Global enterprises with regional campaign needs
Frontify’s centralized hub gives teams access to region-specific approved brand assets. Customizable templates allow for localized messaging without compromising brand consistency or quality. Features like advanced search and region-specific tagging save time. For example, you can tag assets with the campaign name or type so folks can easily find what they need.
Creative teams who need to deliver high volume, high-quality campaigns
For creative teams producing multiple campaigns monthly, Frontify provides access to pre-approved resources in an organized asset library. Collaborative features like real-time feedback prevent bottlenecks, while integrations with essential software streamline processes for a smoother workflow. It reduces errors and accelerates delivery, making Frontify ideal for fast-paced environments.
Streamline campaigns with brand management software
With software like Frontify, brands can easily manage global campaigns from one central location. This centralized approach allows teams to dedicate more time to developing impactful campaigns instead of searching for assets or managing fragmented resources.
