Rebranding Redefined
The future palette: Exploring color trends in rebranding
May 13, 2025
May 13, 2025
4:00 pm
5:00 pm
/
4:00 pm
5:00 pm
Colors are strategic tools — they’re emotional triggers, storytellers, and a vital part of any brand’s identity. In this second episode of our Rebranding Redefined webinar series, we explore color trends with experts from Pantone and GF Smith. Learn how cultural shifts, technological advancements, and market needs influence the palettes of tomorrow.
This series is designed to provide actionable insights for creative professionals and brand strategists. Whether you’re looking to inspire your clients with bold color choices or ensure timeless appeal, this webinar will provide the resources you need to succeed.
Join us to explore the following topics:
- The psychology and cultural relevance of trending colors.
- The impact of vibrant hues such as neon or saturated tones on brand perception.
- Practical advice for integrating color trends into your rebranding projects.
Guests
Carola Seybold
Carola Seybold
Head of Global Key Account Management
,
PANTONE® LLC
01
Carola Seybold has been strategically leading Pantone’s global team of key account managers since 2019. She collaborates with customers from various industries and provides color support — from technical aspects up to all creative requests. Carola is responsible for developing and implementing key account sales and marketing strategies and building up new sales channels and territories.
Benjamin Watkinson
Benjamin Watkinson
Head of Brand
,
GF Smith
01
Benjamin Watkinson directs the creative, brand, and marketing strategy for GF Smith, renowned for its iconic Colorplan range. He inspires designers, creatives, and print specialists to leverage the company's papers and collaborates with global partners to position the brand as a creative powerhouse.
Hosts
Accordion header
Digge Zetterberg
VP Marketing
,
Frontify
01
Digge Zetterberg boasts 15 years of leadership experience in advertising and digital agencies across Berlin and Stockholm. Prior to her current role, she served as Frontify's Director of Content & Communication, where she worked closely with the executive team to elevate the brand's global presence.
Don't be shy. We've got room for everyone. Let's start your journey toward a stronger brand today.