Brand guidelines and portals

Portals that unite your guidelines

Centralize your guidelines in secure portals that manage all your brands and bring scalable consistency and clarity to every team.
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Overview

Dynamic brand standards powered by portals

Replace static PDFs that are scattered on desktops with editable guidelines stored in your easy-to-access brand portals.

Guidelines: Your living brand foundation

Create, update, and share cloud-based standards that everyone can access to ensure consistency and efficiency.
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Portals: Where guidelines meet assets

Connect your guidelines to assets and templates in your portal — the entry point that brings everything together.
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Testimonial
“Frontify's platform allows us to create user-friendly brand guidelines that help our global teams access the latest specifications and templates for their daily work.”
– Gregor Schilling, Head of Corporate Design at Bosch
Brand guidelines

Customized guidelines for maximum impact

Modify every element of your guidelines — from colors and typography to code. Frontify’s content blocks allow you to build guidelines that inspire, engage, and empower your teams. 

Stay digital and accessible

Keep your brand guidelines digital and make changes in real time to help teams stay agile and consistent.

Build with content blocks

Customize your brand guidelines with content blocks that add elements like color, typography, and media.

Improve external collaboration

Share your brand guidelines with external partners and freelancers to streamline collaboration.
Brand portals

Your portal to a unified brand

With guidelines, DAM, templates, and analytics integrated into one portal, your teams have everything they need to scale an impactful brand.

Control team access

Set granular permissions and access levels for different teams and users to keep assets secure and workflows smooth.

Share with confidence

Choose what you share with external partners by making selected content public and keeping sensitive assets private.
Marketplace

Control the level of customization

Configure and organize your portals with Frontify's Marketplace — discover customizable and pre-built blocks, apps, and themes to enhance your brand and boost engagement.
Built with Frontify

Guidelines and portals in action

Step into some of our brand portals to see how enterprises manage their guidelines.
92%
of customers use Frontify to improve their brand consistency — Frontify's Transformative Impact
“Frontify's platform allows us to create user-friendly brand guidelines that help our global teams access the latest specifications and templates for their daily work.”
– Tanner Bokor, Director of GTM Operations at Shift5

Frequently asked questions

How do brand guidelines work in Frontify?

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Frontify brings your brand standards to life through customizable content blocks. You can update visuals, colors, messaging, and even code—keeping everything fresh, easy to use, and ready to scale.

Why move from static documents to a platform like Frontify?

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Brand guidelines scattered across PDFs, decks, and shared drives can quickly become outdated and hard to manage. Frontify brings everything into a single, dynamic space where updates are instant, collaboration is easy, and your brand stays consistent across every team and touchpoint.

Can external partners access our guidelines?

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Yes. You can easily share guidelines with external teams and control who sees what, making collaboration fast, seamless, and always on-brand.

How customizable is Frontify?

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From layout and structure to the content itself, you can tailor everything to fit your brand’s unique needs—with help from our Marketplace of apps, blocks, and themes.

Can I track how our guidelines are being used?

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Absolutely. With Frontify’s integrated analytics, you can see how your brand guidelines are accessed, shared, and used across your organization and partners.

Drive brand consistency, collaboration, and efficiency — with Frontify.

Align your brand