Introducing Frontify apps: Streamlining brand building with AI and automation

Gone are the days when generic, one-size-fits-all messaging was enough. Today, brands must deliver unique, tailored content that resonates with diverse audiences across multiple platforms — each with its own requirements.

This level of personalization is essential for maintaining customer engagement, but it places enormous pressure on marketing teams.

What’s more, as brands scale, their workflows become more complex. From managing digital assets to coordinating approval processes across multiple departments, the sheer volume of tasks can overwhelm even the most organized teams. Despite the growing sophistication of digital tools, many of these workflows remain manual and prone to errors.

That’s where Frontify apps (in beta) come in.

Frontify apps address complex brand-building challenges

Frontify apps are powerful extensions built into the platform. They enable workflows, automation, and integration within Frontify, so there’s no need to switch tools while working within your single source of brand. (Note that integrations serve a different purpose: They connect external software to Frontify — they’re usually visible only on other tools, and user interaction happens there.)

Here’s how apps can boost your brand operations:

• Create content, visuals, or images: Use AI to generate images based on descriptions, crop visuals to fit social media channels, change backgrounds, or add effects.
• Connect tools: Connect Frontify with OpenAI to use artificial intelligence in everyday brand-building tasks.
• Automate processes: Use AI to populate metadata fields, automatically tag new images, and generate descriptions. Trigger a notification when an asset changes its status to improve workflows and reduce manual work.

Frontify apps extend the platform’s functionality to strengthen brands and support teams. Let’s look at some examples!

Creating content without switching tools

Using multiple tools and coordinating stakeholders can create bottlenecks when creating campaign visuals — delaying time to market and adding pressure on designers or external agencies.

Our solutions simplify and optimize content creation: With apps like Mockuuups and Image Studio, you can create personalized content in your DAM without switching tools, purchasing multiple licenses, or going through lengthy onboarding processes. Whether you’re resizing images for social media platforms, adjusting colors, or creating mockups to visualize designs across devices, these apps streamline the entire content creation process, helping satisfy the demand for personalized content at scale.

• The Image Studio app (currently in development) can resize, edit, and personalize visuals for different social platforms directly in your libraries. Adjust an image’s brightness, crop it for Instagram, and apply specific filters — the app ensures visual consistency across channels while speeding up the process.

• The Mockuuups app (currently in beta) helps you create mockups of designs within the DAM. Designers and marketers can present their work on various devices — such as laptops, tablets, and smartphones — to showcase image variations that accommodate different campaigns and increase asset ROI.

Automating brand processes

Frontify apps enable teams to automate time-consuming manual tasks, ensuring that workflows are faster and error-free. With app automation (currently in development), you can upload an asset into the DAM, where the OpenAI technology automatically applies relevant tags and generates a description — reducing the time spent manually tagging every image.

This improves the content management process and maintains consistency in how your assets are classified and described.

Additionally, you can set up automated notifications to alert team members on your chat platform (e.g., Slack) when an asset needs review or approval. These automations streamline communication, simplify decision-making, and allow marketing teams to focus on higher-value creative work — instead of getting bogged down by repetitive tasks.