Creativity in an AI world

Generative AI is revolutionizing the marketing landscape and changing the way that brands talk about themselves. With a tool that simulates every step of the marketing process, what does this mean for creativity?

How will generative AI impact creativity?

The conversation around generative AI is multi-faceted, and many marketers and creatives are asking themselves the same questions. Should AI be used for ideation? What’s the best way to marry creativity and AI? What about regulation: will more rules stifle creativity?

Following our partnership with Adweek to publish a report on the future of creativity, we set out to answer these AI-related questions with the help of 8 creative experts. Read an exploration into the changing nature of creativity in a comprehensive introductory guide, and take a deeper dive into the opinion of those at the very front of the creativity conversations.

Dive deeper into this new (AI) world and get inspiration on why:

AI opens up a new generation of collaboration
Focus is key to create award-winning ideas
Regulations are necessary for respectful and creative cooperation

Read the guide

Meet our interview guests

Read interview insights from experts across a spectrum of disciplines, and discover how they're using generative AI as a supplement, not a substitute, for creativity.