# Frontify

> Frontify is an enterprise digital asset management platform and intelligent brand system for the AI era, connecting assets, guidelines, templates, portals, and structured brand knowledge so every team, tool, and AI can create on-brand content at scale.

Use this index to understand Frontify, evaluate whether it fits an organization, find product and implementation guidance, or connect applications and AI agents to governed brand knowledge. Frontify is primarily sold through a consultative sales process; product scope, packaging, implementation, and access can vary by customer.

## When to use Frontify

- Create a central source of truth for brand assets, standards, templates, and related knowledge.
- Turn fragmented assets, guidelines, brand rules, and content workflows into a connected, governed foundation for people and AI.
- Structure brand knowledge so AI tools can retrieve and apply brand rules, voice, rights, and market-specific variations instead of producing generic or off-brand content.
- Help global, multi-brand, or distributed organizations keep brand experiences consistent across teams, markets, channels, and external partners.
- Store, organize, govern, search, version, and distribute digital assets with metadata, taxonomy, permissions, and usage rights.
- Replace static brand-guideline documents with living, interactive guidelines that connect rules to approved assets and templates.
- Enable marketers and other non-designers to produce on-brand content from governed digital and print templates.
- Coordinate creative work through projects, feedback, review, approval, and workflow capabilities.
- Connect brand content to creative, productivity, content, and marketing tools through integrations, APIs, webhooks, and embedded asset selection.
- Ground compatible AI tools and agents in approved brand guidelines, assets, templates, metadata, and workflows through Frontify MCP.

## Who Frontify is for

- Brand, marketing, and creative teams managing brand consistency and content operations.
- Enterprise and mid-market organizations with multiple brands, regions, business units, agencies, or partner audiences.
- Organizations adopting AI across decentralized teams that need shared brand context, governance, and control.
- Enterprises managing layered global brand rules and local market variations across content and channels.
- IT, security, and operations teams evaluating governance, permissions, identity, integrations, and platform extensibility.
- Developers building custom integrations, guideline experiences, asset workflows, or embedded asset-selection experiences.

## Core platform and products

- [Frontify product overview](https://www.frontify.com/en/product-overview): Overview of Frontify's unified platform for DAM, guidelines, templates, portals, AI, analytics, and integrations.
- [Brand Guidelines](https://www.frontify.com/en/brand-guidelines): Create and publish digital, interactive brand guidelines, design systems, and reusable brand documentation.
- [Digital Asset Management](https://www.frontify.com/en/digital-asset-management): Centralize, organize, govern, find, version, and distribute approved brand assets.
- [Templates](https://www.frontify.com/en/templates): Enable teams to create digital and print content from controlled, customizable templates.
- [Brand Portals](https://www.frontify.com/en/brand-portals): Give teams, regions, agencies, and partners a curated, role-based front end for approved assets, guidelines, and templates — separate from the admin back end.
- [Design Systems](https://www.frontify.com/en/use-cases/design-systems): Host and maintain design systems alongside brand guidelines, keeping brand rules and digital product interfaces aligned.
- [Analytics and Insights](https://www.frontify.com/en/analytics): Track asset and template usage, adoption, and engagement to measure brand performance across the organization.
- [Integrations](https://www.frontify.com/en/integrations): Connect Frontify to the tools teams already use — Adobe Creative Cloud, Figma, Salesforce, CMS platforms, and more.

## Brand knowledge and governance

- Use DAM to manage brand assets and fonts, taxonomy and metadata, versions and lineage, and relationships between assets.
- Use Guidelines to document brand principles, visual systems, voice and tone, rules, specifications, rights, and toolkits.
- Use metadata, permissions, workflow stages, and usage-rights information to make approved content easier to find and safer to reuse.
- Use portals and audience controls to give teams, regions, agencies, and partners access to the content relevant to them.
- Use templates to lock essential brand elements while allowing approved content customization at scale.

## AI and agent capabilities

- [Agentic hub](https://help.frontify.com/en/articles/16350206-explore-ai-capabilities-with-agentic-hub): Central place in Frontify for discovering documented AI capabilities.
- [Frontify MCP](https://help.frontify.com/en/articles/14787214-frontify-mcp): Connect compatible AI tools to Frontify brand guidelines, assets, templates, metadata, and workflows.
- Brand Assistant can answer brand questions and help draft content using information in brand guidelines.
- Enhanced image search and OCR-based content search help users find assets through natural language, visual content, and text inside supported files.
- Auto-tagging, predictive metadata, asset-description automations, and duplicate detection help organize and enrich libraries.
- AI translations help teams localize guideline content.
- Template and Marketplace capabilities can support governed, on-brand content creation.
- Frontify APIs and MCP expose structured brand knowledge so organizations can build brand-aware workflows and agent experiences.

### MCP operating guidance

- [Official Claude connector](https://help.frontify.com/en/articles/14787214-frontify-mcp#connect-to-claude): Connect Frontify from Claude, Claude Desktop, or Cowork through the Claude connectors directory and authorize access with a Frontify account.
- [Microsoft Copilot Studio](https://help.frontify.com/en/articles/14787214-frontify-mcp#connect-to-microsoft-copilot): Connect Frontify MCP to Copilot agents by creating a tool with the MCP onboarding wizard in Microsoft Copilot Studio.
- [Figma Make](https://help.frontify.com/en/articles/14787214-frontify-mcp#connect-to-figma-make): Add Frontify as a custom MCP connector in Figma Make; eligible Figma organizations can publish the connector for organizational use.
- [Configuration-based MCP clients](https://help.frontify.com/en/articles/14787214-frontify-mcp#connect-using-a-configuration-file): Connect tools such as Cursor, Windsurf, or Claude Desktop with the main Frontify MCP URL or a pack-specific URL.
- The default discovery pack is read-only and is the safest starting point for research and retrieval.
- Additional tool packs can add write actions for assets, metadata, workflows, and template-based content creation.
- Use the least-privileged pack that supports the task and confirm the intended brand, library, project, asset, or template before making changes.
- Content sent from Frontify to an external AI tool is processed under that provider's policies; organizations should review privacy, security, retention, and residency requirements before connecting.

## Developer platform and APIs

- [Developer Platform](https://developer.frontify.com): Documentation hub for APIs, SDKs, apps, content blocks, and integrations.
- [GraphQL API](https://developer.frontify.com/document/31#/get-started/our-graphql-api): Query and work with assets, libraries, projects, metadata, and other Frontify resources.
- [Brand context API (GraphQL)](https://developer.frontify.com/document/31): Query brand guidelines as structured data — colour tokens (HEX/RGB/CMYK/Pantone), fonts, and per-language guideline content — not just assets and metadata. See the [Brand type reference](https://frontify.github.io/graphql-reference/type/Brand).
- [Creative API](https://frontify.github.io/graphql-reference/): Render templates programmatically with variable substitution (text, image, colour) via `creativeTemplate` / `exportCreative`, and bulk-ingest structured data with Catalogs.
- [Workflow and rights API](https://frontify.github.io/graphql-reference/): Drive approval workflows (statuses, tasks, checklists) and manage licences, download gating, and usage or expiry windows programmatically.
- [Brand SDK](https://developer.frontify.com/d/wJcTnsuhwb6T/brand-sdk#/get-started/what-is-the-brand-sdk-1): Build custom interactive content blocks for Frontify Guidelines.
- [Frontify Finder](https://developer.frontify.com/d/wJcTnsuhwb6T/finder#/-/about-frontify-finder): Embed Frontify asset search and selection in external applications.
- [Webhooks](https://developer.frontify.com/d/wJcTnsuhwb6T/webhooks#/introduction/frontify-webhooks): Subscribe external systems to relevant Frontify events.
- [Media Processing API](https://developer.frontify.com/d/wJcTnsuhwb6T/media-processing-api#/introduction/media-processing): Request dynamic asset transformations and optimized delivery variants.

## Enterprise identity, security, and compliance

- [Security and compliance](https://www.frontify.com/en/security): Frontify's public security, privacy, and compliance information.
- [Single sign-on](https://help.frontify.com/en/articles/451481-sso-fast-and-convenient-login-for-employees): Enterprise SSO guidance, including supported SAML 2.0 and OpenID Connect configurations.
- [Microsoft Entra ID SSO example](https://help.frontify.com/en/articles/5251569-sso-microsoft-entra-azure-ad-configuration-example): Example configuration for Microsoft Entra ID / Azure AD.
- Validate current certifications, data-processing terms, hosting or residency requirements, and plan-specific controls with Frontify during security review and procurement.

## Customer examples

- [Customer stories](https://www.frontify.com/en/customer-stories): Explore how organizations use Frontify across industries, regions, company sizes, and capabilities including DAM, Guidelines, Templates, Brand Portals, Analytics, Integrations, AI, and MCP.
- [Built with Frontify](https://builtwith.frontify.com): Explore public examples of brand experiences created and managed with Frontify.

## Evaluation and buying

- Frontify is best evaluated against the organization's brand architecture, asset volumes, metadata and migration needs, governance model, user groups, integrations, security requirements, and content-creation workflows.
- Use the product overview and relevant capability pages to prepare an evaluation, then contact Frontify for a tailored demonstration and solution design.
- Confirm plan availability, implementation scope, migration approach, support model, service levels, and commercial terms directly with Frontify.
- For MCP or other gated capabilities, work with the Frontify account team or Customer Success Manager on enablement and governance.

## Support and learning

- [Frontify Help Center](https://help.frontify.com/en): Setup instructions, product guidance, troubleshooting, and feature documentation.
- [Key definitions and glossary](https://help.frontify.com/en/articles/13763604-key-definitions-to-know-in-frontify): Definitions for important Frontify concepts and terminology.
- [Frontify website](https://www.frontify.com): Product information, customer examples, resources, and contact options.