Brand education: How the University of St. Gallen mastered brand excellence

Founded as a business academy in 1898, the University of St. Gallen (HSG) in Switzerland is best known as a school of management, economics, law, social sciences, international affairs, and computer sciences. With 34 different centers in its ecosystem, the HSG team struggled to present a cohesive brand identity that worked in today’s digital landscape. Frontify helped centralize the HSG brand and modernize its brand management processes, giving the teams a new way to connect with the brand.