New brand home: How Zoopla manages all things brand in Frontify

A rebranding challenge

In 2021, Zoopla introduced My Home, a reimagined homeowner experience to give its customers the skills and knowledge to find, buy, sell, and rent homes. The company combined this product launch with a major rebrand — Zoopla wanted to create a more inclusive, friendlier brand that would visualize the “twists and turns” of the home-buying experience.

Zoopla worked with brand consultancy Zag to help with this transformational rebrand. It included a new brand identity, logo, typeface, and graphic system. At the same time, the Zoopla team was working fully remotely, so they needed a way to collaborate easily and manage multiple brand guidelines across different channels and touchpoints.

They started looking for a brand building solution that would help them manage and streamline the roll-out of the new Zoopla brand. Most importantly, they needed a solution that would integrate with their design and CMS tools.

A streetwise solution

One of the main draws of Frontify was its ability to centralize everything related to the new Zoopla brand. All its brand materials, from logo files to detailed brand guidelines, would be stored in one shared location, and everyone could collaborate in the same place.

The Frontify platform could instantly connect their brand and product teams, helping everyone within these teams work closer together. Being able to work in one shared space was a massive benefit, especially at a time when the whole Zoopla team was working remotely.

And it wasn’t just Zoopla’s in-house team that benefited from the Frontify platform. It also made working with external partners, like agencies and freelancers, simpler too.

Frontify enabled Zoopla to increase efficiency for everyone working on or with the brand. It improved cross-team communication and collaboration, and broke down work silos across departments.

A rewarding result

Frontify has become the go-to place for Zoopla’s employees and other users to engage with its brand. The platform allows everyone to confidently access and work with the latest information and content, giving people an increased sense of ownership over the brand.