12 top brand-building software for 2024

Frontify is an all-in-one platform for managing your brand. It centralizes digital asset management, brand guidelines, online templates, and digital collaboration so teams can access everything brand-related in one place.

Suited for:

Enterprise companies and multi-brand organizations.

Best features:

• Online brand guidelines
• Digital asset management
• Digital and print templates to improve brand consistency
• Support for multiple brands
• Enterprise-grade security
• Native integrations with dozens of other brand-building tools

Pricing:

On request. Free trial available.

ClickUp is an all-in-one productivity platform. It’s where teams come together to plan, organize, and collaborate on work using tools such as tasks, documents, and chats.

Suited for:

All business sizes — from startup to enterprise.

Best Features:

• Tasks (break down projects into small to-do items)
• Real-time collaboration via chat
• Visual collaboration with whiteboards
• Dashboards to give project visibility

Pricing:

Up to USD 12 per member per month for businesses. Enterprise pricing is available on request.

Templafy is a platform that connects with commonly used office tools to automate and streamline creating on-brand documents. It enables the sharing and use of document templates at scale.

Suited for:

Enterprise companies, especially those in the professional services, financial services, accounting, engineering, and manufacturing industries.

Best features:

• Templates for common file types
• Email signature management
• Document automation to create branded documents quicker and easier

Pricing:

On request.

Figma is a collaborative tool for interface design. It’s used to create, share, and test designs for websites and mobile apps. It also has an online whiteboard tool, FigJam, which enables collaborative brainstorming, planning, and meetings.

Suited for:

Figma is most often used by designers and developers. It’s best for technology and software companies.

Best features:

• Canvas for creating wireframes, interfaces, and mockups
• Multiplayer collaboration — all team members can interact, edit, and comment
• Dev mode makes it easy for developers to translate design ideas into code

Pricing:

Figma pricing is USD 45 per editor per month for businesses or USD 75 per editor per month for enterprise use. FigJam pricing is USD 5 per editor per month for business and enterprise use.

Miro is an online whiteboard tool that provides teams with a shared visual workspace to collaborate synchronously and asynchronously in meetings and on projects.

Suited for:

All business sizes, from startup to enterprise. It’s particularly useful for hybrid or remote-first organizations.

Best features:

• Vast online canvas for visual collaboration
• Huge library of templates to set up boards for any project or meeting
• Ability to add guest or visitor users to share boards with external partners

Pricing:

Business pricing is up to USD 20 per month; enterprise pricing available on request. Miro also has a free plan for up to three boards.

InVision is an online whiteboard and productivity platform. Its Freehand tool is a digital canvas and whiteboard tool, while its Prototype tool helps users turn static designs into working prototypes and mockups.

Suited for:

All business sizes, from startup to enterprise. InVision is particularly useful for hybrid or remote-first organizations.

Best features:

• Library of Freehand templates to help users get started quickly
• Vast online canvas for visual collaboration
• Ability to collaborate and comment on prototypes

Pricing:

Freehand pricing is USD 4 per user per month for team use, while enterprise pricing is available on request. Prototype pricing is USD 7.95 per user per month for team use, with enterprise pricing on request.

Digimind is a social media monitoring and competitive intelligence platform, now part of Onclusive. The platform helps companies make sense of the fractured, fast-moving world of media and social media, enabling them to manage, monitor, and measure their activity and reputation.

Suited for:

Enterprise businesses that use social media at scale.

Best features:

• Positive and negative sentiment analysis to gauge customer feelings
• Social media monitoring and listening
• Customizable data reports and visualizations

Pricing:

On request.

Brandwatch offers a suite of tools for managing and monitoring brands, including consumer intelligence, social media monitoring, and influencer marketing. It pulls data from various sources — from social media platforms to news sources.

Suited for:

Enterprise companies across industries, including consumer packaged goods, retail, technology, and financial services. It’s also great for agencies managing or monitoring brands for multiple clients.

Best features:

1. Data coverage across social media platforms, news sources, discussion forums, and user reviews
2. Industry and competitor benchmarks to understand how your brand measures up
3. Customizable dashboards to track brand health, mentions, and sentiment

Pricing:

On request.

Talkwalker is a consumer insights platform that gives brands access to extensive knowledge about their consumers in almost real time. It pulls data from more than 30 social media platforms and over 100 data partners.

Suited for:

Enterprise companies across a range of industries. The platform is particularly useful for PR teams, brand teams, and social media departments. Talkwalker is also great for agencies monitoring multiple brands.

Best features:

Social listening across a wide range of channels Social benchmarking to see how your brand measures up against competitors Media monitoring to bring in data from non-social sites and platforms

Pricing:

On request.

Mailchimp is a marketing automation and email platform. Companies can build their database of email contacts and use Mailchimp to create and send emails to those lists.

Suited for:

All business sizes, from startup to enterprise. Mailchimp was acquired by Intuit, making it a great fit for companies using Intuit’s other products.

Best features:

• Flexible and customizable email builders to create emails that are on brand
• Ability to build and automate email campaigns and customer journeys
• Native integrations with more than 300 tools, such as CRM, analytics, social media, or accounting software

Pricing:

Mailchimp offers a free plan plus one-month free trials for its bigger plans. Its Standard plan is USD 20 per month, while the Premium plan is USD 350 per month.

Wistia is a video marketing and hosting platform. It helps companies create and manage videos, host webinars, generate leads, and measure the performance of their videos within a single platform.

Suited for:

All business sizes, from startup to enterprise. It’s very popular with companies in the tech and SaaS space.

Best features:

• Video creation and in-browser editing
• Video storage and management in a cloud-based video CMS
• Tools to capture leads directly from your videos

Pricing:

Wistia offers four pricing packages: USD 19, USD 79, or USD 319 per month. At each tier you get additional features, but customers wanting to integrate Wistia with other marketing tools need to opt for the advanced plan at USD 319 per month. Pricing for their top-tier premium plan is available on request.

Storyteq is a creative automation platform. It helps marketing teams to automate their creative production and generate assets in a few seconds. Then, teams can activate on-brand marketing campaigns in every market and channel at scale.

Suited for:

Enterprise businesses working across multiple brands, markets, or channels, looking to scale and automate video content creation.

Best features:

• Video template builder for video and static visual assets
• Batch asset creation of assets in different orientations, sizes, or file types

Pricing:

On request.