Warum Investitionen in eine starke Marke laut 450 CMOs unverzichtbar geworden sind

Wir haben 450 Chief Marketing Officers (CMOs) gefragt, wie sie mit der turbulenten Markenlandschaft von heute umgehen. Ein Ergebnis war eindeutig: Wenn es hart auf hart kommt, investieren CMOs in Initiativen zum Markenaufbau.

AdWeek report

Creativity is under siege, with AI generation and budget pressure making it hard to justify time for creative thought. Our latest report in partnership with Adweek asked 200 marketing leaders for their thoughts on the future of creativity, and revealed a growing fracture in the brand-agency relationship.

Ein weltweites Rebranding durchführen

We’ve collected advice from experts across the rebranding spectrum — from branding agencies to companies that recently rebranded to our own experts. Explore the insights in this free downloadable guide.

7 exercises to develop your brand voice

Use this checklist to begin documenting (or refreshing) your brand voice. Involve as many teams as possible, preferably in smaller groups, to ensure everyone is heard. After going through the steps, you can customize your voice to make it truly yours

Wie der Aufbau einer soliden Markeninfrastruktur gelingt

Ein erfolgreiches Markengerüst geht über die reine Verwaltung digitaler Assets hinaus: Es bietet allen den notwendigen Zugang, um eure Marke zum Funktionieren zu bringen - von kreativen Tools über kollaborative Arbeitsbereiche bis hin zu kohärenten Markenrichtlinien. In unserem Guide erhaltet ihr Tipps und Insights für den erfolgreichen Aufbau eurer Markeninfrastruktur von sechs Markenmanagement-ExpertInnen.

Your 3-stage rebranding checklist

Rebranding is sometimes necessary to adapt to a changing market. It can improve your business, align with customer expectations, and connect with your audience. To ensure success, use this free checklist below to stay organized and complete each step systematically.

Forrester Total Economic Impact Study

Does a 367% ROI, a mere 6-month payback time, and $4.22M in benefits sound too good to be true? It’s not. We commissioned Forrester to show you the impact of our software, black on white.

The Agency/Brand Disconnect: Finding a Way Forward

The relationship between agencies and marketers is evolving. New research reveals widespread brand dissatisfaction with agencies. But there’s light at the end of the tunnel: There are also clear ways for agencies to bring value back to their clients.

CBO Checkliste

Eine Checkliste für Chief BrandOfficers. Tipps für die reibungslose Zusammenarbeit bereichsübergreifender Teams

5 Benefits You Get From Using Brand Management Software

In this guide, you'll learn 5 benefits of using brand management software, including real-life use cases of enterprise companies addressing global branding challenges.

How Frontify Solves Your Biggest Branding Headaches

46% of consumers can’t tell the difference between most brands’ digital experiences. To build a successful, recognizable brand that stands out in the marketplace, companies must achieve brand consistency and engage the whole business with their brand mission.

5 Gründe, warum jedes Unternehmen ein digitales Design System braucht

Wie Marketing, Design und Branding von digitalen Design Systemen profitieren können

Who’s Building Your Brand?

Who’s building your brand? If you said the CEO or your marketing team, you’re half-right. Everyone on your team has their part to play when building your brand, communicating it to customers, and maintaining its reputation.

5 Reasons Why Brand Differentiation is Your Biggest Competitive Advantage

Discover the top five reasons why brand differentiation can be your company’s biggest competitive advantage

Getting Started with Your First Client Project

As your designated branding platform partner, we want to make sure everything’s lined up for a successful collaboration with your favorite clients. Use our simple step-by-step guide to get started.

Leitfaden: 7 Schritte zu einer starken Arbeitgebermarke

Erhalte Tipps in unserem Leitfaden, wie du es heute schaffst, Mitarbeitende für dein Unternehmen zu begeistern und eine starke Arbeitgebermarke aufzubauen.

Social Media Branding mit Frontify – so baut ihr eine starke Marken­präsenz auf

Social Media Branding – so erstellt ihr eine effektive Strategie

In diesem kostenlosen Leitfaden erfährst du, wie ihr eine erfolgreiche Social Media-Strategie erstellt und in vier Schritten eure Marke ganz einfach in eure Social Media-Kanäle integrieren könnt. Lade dir jetzt den Guide herunter!

4 Free Design Template Kits Your Marketing Team Should Be Using

Everyone is becoming a creator! We built an integrated template system for the intersection between design, brand, and marketing – to streamline design and marketing operations.

Digitalization: Managing Virtual Brand Teams

Whether you're fully remote or working with freelancers and satellite offices, you need an easy way to manage everyone and everything. We've got some ideas that might help.

Digital Brand Guidelines: Enabling Organizations

The best brands are consistent. But maintaining consistency across dozens of digital channels can be really tough. Unless, of course, you have a shared set of brand guidelines.

Digital Brand Strategy: Technology for Business Transformation

Making the switch to digital branding requires you to rethink and redo a lot of your current processes. But if you have the right toolset, the transition is super easy.

Why You Need Digital Brand Management

You've done the work to build a digital brand. So, now you're done, right? Not exactly. Now, you've got to maintain it.

Digital Branding & Digital Marketing: Why Both Matter

With marketing messages flooding the internet, it's harder than ever to reach customers. But the solution isn't more marketing, it's digital branding.

Internal Communication: Tips & Tools for Brand Managers

Finding good advice for building a great internal communication program is difficult. We have the scoop for brand managers, here.

Internal Communication: Brand Advocacy from the Inside Out

We often think of branding as being a company-led effort. But the results are greater when we give our employees the tools and know-how to lead.

Unlocking Brand Culture: A Guide

Often, we put the responsibility of managing our culture on HR. But culture also has a powerful and ongoing impact on our brands.

Internal Brand Communications: How to Establish a Process

Knowing you need a process for internal communication is only half the battle. Here we’ve put together a step-by-step guide to help you build it.

Why Internal Communication is the Undercurrent of Your Brand

Internal communication is usually considered to be a valuable logistics and operations tool. But, believe it or not, it may actually be more valuable to our brands.

Branding Tools: Making Cross-Functional Collaboration Work

It takes a lot of moving parts to make cross-functional collaboration work. We’ve compiled a list of great tools to make it all work a little smoother.

What is Brand Stewardship?

Brand managers are often burdened with the responsibility of managing everything related to the brand image. But what would happen if that changed?

What Are Brand Objectives?

We often don’t think of goals in the context of branding. But doing so may just be the key to getting teams and departments to work better together.

Brand Teams: How to Successfully Set Up Cross-Functional Teams

Whether you want to improve cross-functional collaboration in your organization or you’re new to it, we’ve got some ideas to help you raise your game.

Why Cross-Functional Collaboration is Vital to Brand Management

You need the buy-in of all your employees to create powerful brand experiences. And, believe it or not, cross-functional collaboration is the key.