7 major benefits of a strong brand

14.06.2018

Having a strong brand is all about consistent and recognizable company expressions; to offer not only products and services but also meaning. In many ways, a strong brand is the nucleus of a company's success.

Nike

It takes time and continuous effort to build a strong brand, but remember that a strong brand massively increases the value of a company. It provides employees with orientation, motivation, and belonging. It allows you to raise prices, and acquire new customers – without you having to lift a finger.

Here are our 7 major benefits of a strong brand:

#1 Better customer recognition
"Oh, I know that brand."

A strong brand consistently uses every customer touchpoint; you will know it instantaneously just by seeing its color, font, or expressions. That delivers trust – and we like things that are safe.

#2 Higher customer loyalty
"I like everything they do."

Customer loyalty is the natural effect of a continuously positive emotional experience, physical attribute-based satisfaction, and perceived value of a strong brand.

#3 More word of mouth
"Did you hear about this? It's amazing."

When your brand tells a story that people want to hear, they’ll repeat it to friends, family, and strangers at the bus stop. They’re your brand ambassadors.

#4 Higher advertising effectiveness
"They're showing something new."

Your brand is your guarantee. Your customer knows that. Anything that originates from you, the 'strong brand,' will be met with curiosity and reliance.

#5 Higher applicant quality
"Working for this brand must be pretty darn awesome."

When you see a company that appears to have their head in the game, you're likely to be interested. Everyone wants to have strong, interesting brands in their curriculum vitae.

#6 Higher employee motivation
"We have a cool thing going."

You're working for something grand. You're undoubtedly proud of what you and your team have achieved. That brings you joy in life, and in work.

#7 Lower price sensitivity
"I need this, no matter what."

The power of a strong brand gives you the ability to raise prices. Why? Because you've become great at what you do. And obviously; GREAT sells better than GOOD, which fuels growth.

Coca-cola

“Brands are probably the most powerful and
versatile business tool ever invented.”

Creating a strong brand is difficult. It's nothing that happens overnight. With branding becoming evermore crucial for organizations to not only survive – but to stick out of the deafening noise that is seven billion people wanting to be heard – the arguments for strengthening your brand are overwhelming. So do you want to take the first step in the right direction? We've got your back.

Andreas Fischler
Andreas Fischler CEO at Frontify
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