Michael is here to strengthen the Frontify experience

Gabi empowers our account management team

Big ambitions – Stephanie joins our Enterprise team

Content matters - Oskar joins our marketing team

Jonatan made all his way down from Stockholm to join Frontify

We are very excited to welcome Markus as our managing director Germany & Daniel as the new lead of our design team in our growing Frontify family.

Here at our office in the heart of St. Gallen, Switzerland, we feel more complete than ever since our new Frontify team members have joined.

With the recent cinematic release of the new installment of the Star Wars franchise, Star Wars Episode VII: The Force Awakens, and a surprising tweet from Lucasfilm Executive Pablo Hidalgo that unearthed a Star Wars style guide from years ago, we thought it would be a great opportunity to show what lessons we can learn about style guides from the Star Wars creative process.

There’s no denying the marketing power behind Instagram’s platform — that’s why brands all across the globe are using it to reach their customers. Here are the biggest brands on Instagram right now.

From the days of Julius Caesar to today, media outlets have been taming the newsroom with style guides. Consistency is of vital importance for all creative work, not just in newsrooms. The way your design looks when it is applied to the real world has a direct bearing on the perception of your brand's quality.

It’s a brand manager’s dream come true. Loyal customers gather in a park each Sunday to admire each other’s purchases, swap stories about their products, and share their passion for your branded merchandise. A fantasy or reality? With cult brands, it’s a reality and more.

This time around Frontify spoke with Amandah Wood from Ways We Work - a digital publication “focused on telling stories and getting first-hand accounts of how people do the work they love.” Amandah has a diverse background and from this, has been able to connect with many in the new media, technology, design and entrepreneurial space.

Modernism changed the way we use typefaces today. Posters of the 19th century once used every square inch of whitespace; a rather elaborate approach to design. It often cluttered the page making them almost illegible. Today, however, the focus has drastically changed. “Less is more”, and designers favour clean, simple designs which includes a ton of whitespace with focus on simple fonts.

Your brand is more than just a skin over your marketing. It’s who you are, down to the bones. When your brand is successful, it’s the best feeling in the world. And like all good news, you want to share it with the world. It may be time to take your brand global.

Podcasts are an engaging way to learn, be entertained and are a great medium for members of the web design community to express the passion, complexity and human element that exists in this cutting edge industry. But, with all of the podcasts out there, where do you start?

Deciding that your product, service, or company needs a rebrand is exhilarating and terrifying at the same time.

Frontify loves agencies - big and small. It has to be said though, that some of the best creative work is being done beyond the “traditional” agency network by those who are outside the fold.

The story of the logo’s journey through time (and space), as well as NASA’s brand guidelines, offers important lessons for today’s brand managers. NASA’s brand guidelines themselves are a thing of beauty and a joy to behold, a document that anticipates logo usage in literally any environment, including outer space.

In an era where consumer trust has plummeted across all industries, honesty and authenticity have emerged as the attributes that matter most. Consumers, more than ever before, are holding brands to a higher standard. They are looking for more than price, quality and convenience. Sure, they want value for their money. But they also want values.

There are probably more than a few billion logos -- or whatever you want to call them -- on earth, and that’s if you just count restaurants, fashion, and retail brands. The massive, Mount Everest-sized question is: ‘How do you judge a good logo?’

Voice and Tone matters. Even in style guides. Why is this element important and where you should use it.

Sarah Doody explains in her guest post, which questions you have to ask doing a user research. Why is a user research important? When should you do research?

Get happy with these brands! 14 of the Happiest Brands of All Time

At first glance, branding is a pricey endeavor for companies that are looking to express their values and gain a loyal customer base. You have to invest in a quality designer who can forge a logo and website that genuinely represent the brand.

If you’ve never done it before, building a design brand from scratch can be tricky. It’s easy to critique the look and feel of other brands (or their redesign) but it’s much harder to build the brand yourself.

We loved having the opportunity to speak with Erin and have her share her journey from art to commerce and design to brand strategy with us. Here’s hoping her diverse path will show that creativity knows no bounds and whether it’s expressed through words of visual design, it still has the power to move people towards action. Get ready to #TapIntoYourIdentity!

Even if you don't qualify as internet savvy, you've probably seen or heard about gifs. Gifs, or Graphics Interchange Formats, are image files that repeat continuously in a short loop. It's common to see gifs used for humor - for example, a quick gif of a cat falling down. However, gifs are no longer just a tool young folks use to make jokes on social media.

Branding is one of the most important aspects of your business. It takes time and concerted effort. If done well, branding can turn your agency from the new kid on the block to a leader in your industry.

It’s time. You’ve got the go-ahead to proceed. You’ve rolled up your sleeves, assembled your team, and gathered materials for a brand audit.

Two decades have passed, and he remains an enigma, cloaked in secrecy, yet renowned across continents. His work sells for tens of thousands of dollars, some even being cut whole from walls in the street to be auctioned.

Frontify shines a spotlight this time around on Jane Portman, an independent UI/UX consultant from Russia who helps SaaS founders build focused, profitable products. She enjoys writing and speaking at events, but most of all she likes to solve real-life business problems with smart UI design.

For every web designer toiling away in the agency world, you may be wondering whether the grass is any greener on the other side. Specifically, you may want to know what the daily grind consists of at a startup, and whether it varies significantly from that of an agency designer.

Modern nonprofits know how significantly web design can impact donations, brand awareness, and a variety of other critical success factors. Responsive designs with mobile-friendly layouts encourage visitors to support nonprofits, all while quickly educating them on the cause.

We’re speeding up and bringing Frontify to an even more comprehensive brand management platform for the digital age. Therefore, we also need some great people to tell our story. That’s exactly the point where Silvan comes in :)

We’re thrilled to announce that two fantastic people are joining us for our journey. Fabienne Klauser will lead agency relations to bring the power of Frontify into creative agencies and our product team grows with an outstanding front-end expert, Remo Brunschwiler.

As part of our journey, I am happy to welcome the very talented Marc Oertle at Frontify. Marc is joining our product team as a Back-End Developer to help us reach our ambitious goals with his wide-range skills.

There are quite some terms to define colour. You may not need all of them, but in today’s world it’s vital to know the colour basics and its differences.

It's the small things that make a style guide special. As guidelines might be dry sometimes (it helps to make them interactive), I like the humorous way to explain stuff and the funny little notes which are spiked throughout the HolidayCheck style guide

The strategy consultancy Roland Berger has had a new logo since September 2015. To create their corporate design manual, Roland Berger deployed the online solution with Frontify.

A brand guideline can range from a few to a few hundred pages and is a complete representation of how a company acts, what it sounds and looks like.

Lufthansa decided to use Frontify as its central design and brand management platform for digital media.

As we started a little more than a year ago, we had only few believers. Your trust and your recommendations helped us to gather more than 10’000 users worldwide until now. Today, Frontify is the first choice to specify and manage designs, brand guidelines & code patterns.

Today most of the front-ends built today are already structured into different components. Sometimes in a consistent way, sometimes not.

When you're developing for Touch devices, you might want to test interactions directly in your browser.

Are You Using Correct Color Codes? Probably Not — And Here's Why.

Have you been looking for a solution where you can simply discuss and specify your Balsamiq mockups?

Showcases are a great resource for inspiration. At a certain point you as a designer sometimes is lacking the intuition how to solve a specific design problem.

In the Swisscom StartUp Challenge, Swisscom and Venture Lab selected 10 startups with promising business models - out of 200 applications.

What is Frontify? Think of a translator. A translator between Webdesign-ish and Webdevelop-ish.

We all know pixel-based font sizes defined in px. But, with the rise of responsive design, it became popular to use relative font sizes defined in a unit called em.