Five rebrandings that worked

Embarking on a rebranding journey is a daunting prospect for brands. It takes care and dedication to transform your identity and perspective. But the results can be striking and have your audience talking nonstop about your new look.

Creativity in an AI World

Generative AI is revolutionizing the marketing landscape and changing the way that brands talk about themselves. With a tool that simulates every step of the marketing process, what does this mean for creativity?

Creativity in an AI world: Paul Woodvine Dragon Rouge

Paul Woodvine is the Executive Creative Director at Dragon Rouge. His experience includes huge brand names such as UEFA, Champions League, and Pepsi, and often features packaging and experiential elements. This focus shines through in his answers here, as he discusses when and where is best to utilize generative AI in your project’s life cycle.

Creativity in an AI World: Gwen Lafage (Sinch)

Gwen Lafage is a global marketing leader and VP of Brand at Sinch. At Sinch as well as in previous roles, she focuses on creating impactful strategies and providing insightful thought leadership. Her advocacy for strong, brave brands is evident throughout this interview, where she talks about using generative AI to go further, faster, and bigger than ever before.

Creativity in an AI World: Natalie Schwartz (Canva)

Natalie Schwartz leads the Brand Marketing and Strategic Partnerships team at Canva. Coming from the accessible design suite, which has its own generative AI tool, gives Natalie an interesting perspective on the topic.

Brian Collins on rocket ships, Helvetica, and Grace Jones

This guest post on brand trends 2024 was written by Brian Collins, co-founder of the renowned firm COLLINS.

We made G2's Top 50 list again

Frontify has been recognized as one of G2's top software products, ranking 25th for Content Management.

6 best practices for maximizing DAM ROI

Demonstrating that a digital asset management (DAM) solution is a profitable business investment requires a strategic approach. We're offering insights into showcasing how your DAM can deliver tangible value — from cost savings to increased brand equity.

12 top brand building software for 2024

Companies building a brand today have more assets, channels, and contributors to keep track of than ever before. We’ve hand-selected some of the top tools for the different aspects of brand-building and management.

Reflections on Tietoevry’s purposeful new identity, enabled by Frontify

We chatted with Marte Alvfalk, Global Senior Brand Manager at Tietoevry, to discuss their recent rebranding journey — and how the decision to use Frontify as a brand hub made the process much simpler and easier.

Reflections on rebranding with JKR

We sat down with Red Godfrey, VP of Creative at Nordstrom, along with Lisa Smith, Global Executive Creative Director, and Hayley Burnham, Group Strategy Director from JKR, to discuss this new identity for the brand.

Reflections on rebranding with PORTO ROCHA

We sat down with Leo Porto, Founder and Creative Director, to discuss two of their recent projects: rebranding Olympikus, Brazil’s number one sports and fitness brand, and developing the new evergreen platform for Nike’s "Be True," which highlights the LGBTQIA+ community in the world of sport.

Reflections on rebranding with Mutabor

Kleinanzeigen’s recent rebrand arose from a necessity — with a change in ownership, the brand flag they flew under was departing. And so, with the help of branding and design agency Mutabor, a long-time partner of Frontify, the online classifieds marketplace set out to reinvent its brand and elevate its positioning as a leader in sustainability.

5 ways the Frontify DAM maximizes your marketing success

A digital asset management (DAM) solution helps organize assets to boost collaboration. The Frontify DAM goes beyond these basics and sets companies up for sustainable growth

How to get your rebrand right

Embarking on a rebrand is a massive undertaking for any company. Here are six questions to consider as you create a rebrand strategy.

Empower your marketing teams with DAM

Digital assets are the backbone of successful marketing endeavors. Managing digital assets, however, can feel like herding cats. In the dark. Files seem to get updated or are outdated as soon as they’re neatly organized. But there’s a solution — the proverbial laser pointer drawing everyone’s attention to what matters — enabling marketers to organize, manage, and share assets effortlessly.

Brand consistency: How to stay on brand, always.

Explore the importance of brand consistency, strategies to maintain it, and real-world examples. Boost brand recognition and trust with our guide.

How to measure brand performance (and the role of KPIs)

Marketers have many sophisticated tools to measure their work’s impact. In the last few years, we have seen a similar need to quantify and analyze brand-related efforts. Companies want to make data-driven decisions to understand and improve their brand’s value. But how do you harness the power of analytics to measure and enhance the notoriously elusive “brand”?

What leading brand infrastructure looks like

In this interview series, we delve into the concept of brand infrastructure — the team, assets, tech, and decision-making processes that enable top brands to excel in the branding space. Learn how some of the strongest brands navigate this changing landscape, leverage tech, foster brand adoption and collaboration, and empower employees.

Writing the Financial Times’ brand success story

Tia McPhee is the Global Brand & Partnerships Director at the Financial Times (FT), a leading international newspaper. In her role, she oversees the development and execution of the FT's brand strategy and marketing framework. The Financial Times is renowned for its trusted news, analysis, and insights on business, finance, and global affairs, serving a diverse readership worldwide.

Your brand identity checklist - 4 key stages to follow

Whether you’re working on an existing brand or developing a new one from scratch, getting your brand identity right is crucial. Use this checklist to ensure your brand is consistently represented across all platforms and touchpoints — and it resonates with your target audience.

TUI’s Philipp Michel on learning about branding from aircraft

Philipp Michel, the Brand Manager of TUI’s global brand team, is taking on the crucial role of managing the brand identity of the TUI brand. Throughout his tenure, he’s been responsible for defining the brand's appearance and experience across a multitude of customer touchpoints, spanning websites, apps, retail stores, aircraft deliveries, transfer buses, and customer service teams.

DAM vs. Cloud Storage (Google Drive, OneDrive): Pros and cons.

Explore the advantages & disadvantages of DAM vs. cloud storage. Determine which suits your asset management needs & optimizes workflow.

Brand Assets 101: How to create and manage them

Uncover the art of brand assets: a comprehensive guide to crafting, organizing, and ensuring consistency in the digital age.

How to master digital asset management workflows

Managing your company’s digital assets is essential for building a consistent brand and streamlining collaboration across the business. But without a clear process in place, it’s difficult to create, review, and share your files effectively. So a workflow is essential for the smooth management of your brand assets.

Brand portals: Elevate your organization’s branding

A brand portal is much more than an online library where you store your digital assets. It’s a central home for everything related to your brand.

Employer branding: Attracting and retaining top talent

Discover effective strategies for enhancing your employer branding. Attract, engage, and retain top talent for business success

Frontify's brand visionaries

Last year, we launched Paradigms, Frontify’s brand experience summit, to help forge a stronger connection between some of the movers and shakers in modern branding, allowing visionary thinkers to clink glasses, exchange ideas, and find new ways to look at old challenges. This year, we want to continue to shine the spotlight on people we think change branding and design — and celebrate their work beyond Paradigms. Frontify’s Brand Visionaries 2023 include 90 people from the US, Europe, and the DACH region (German, Austria, and Switzerland, where Frontify was born 10 years ago). These visionaries inspire, challenge, and help bring about the future of branding. And you may meet some of them at this year’s Paradigms in Lisbon.

Why brands need digital brand guidelines

Unlock brand potential with digital guidelines. Interactive & always accessible, they ensure consistent, collaborative brand updates

DAM vs CMS: Key differences explained

Explore the key differences between DAM and CMS. Understand their unique features, use cases, and how to choose the right system for your needs.

What leading brand infrastructure looks like

In this interview series, we delve into the concept of brand infrastructure — the team, assets, tech, and decision-making processes that enable top brands to excel in the branding space. Learn how some of the strongest brands navigate this changing landscape, leverage tech, foster brand adoption and collaboration, and empower employees.

AI’s impact on marketers and brands, according to 500 CMOs

We surveyed 500 chief marketing officers (CMOs) in the US and the UK to get a pulse on how the rise of generative AI is impacting their brands. Their responses paint a picture of excitement and caution: 74% of CMOs reveal that an unsolicited “fake brand partnership” would be their worst nightmare.

Design System vs Style Guide - Understanding the differences

Style guides and design systems help stakeholders understand the brand and how to bring it to life. But while one informs creative choices, the other serves a functional design purpose.

Creativity and control: How to unleash engaging brand expression without sacrificing consistency

Generational marketing: 7 tips to help you connect with your audience

Understanding generational differences makes your marketing more impactful: Paying attention to your customers’ ages helps you determine what they care about and how to best reach them.

10 reasons you should continue investing in your brand during a recession

The only way out is through. This quote rings true for riding a rollercoaster and managing a brand through a recession.

Frontify acquires TwicPics: A brand new era for DAM

Frontify's acquisition of TwicPics creates a seamless brand management experience, merging asset delivery services and a leading DAM platform. This strategic move meets market demand for centralized solutions, enhancing brand efficiency while providing comprehensive, user-friendly brand management solutions.

What is brand architecture? Models and examples

Brand architecture is the strategic design of a brand's hierarchy and relationships. Discover examples and models to strengthen your brand strategy.

Your guide to brand communication (+ strategies & examples)

Is your brand struggling to break through the noise? You’re not alone. Every day, countless businesses are vying for consumers’ attention, making it increasingly challenging to stand out in a crowd.

How to create great logo guidelines

Logo guidelines explain the significance of the company logo and provide rules and advice specific to its use. More importantly, they help minimize inconsistencies that hurt logo and brand recognition.

B&O: Rebranding from functional to experiential

We talk to two branding experts at high-end audio-visual company Bang & Olufsen (B&O): Paul Collins, Global Creative Director, and Matthew Bostock, Creative Lead, take us behind the scenes of the brand’s transition and transformative journey toward contemporary luxury.

What is media asset management?

Explore how media asset management boosts productivity, security, and collaboration by transforming unmanaged media into valuable assets.

What is a brand workshop? (+ 6 exercises to run)

Explore our guide on brand workshops. Learn their benefits and discover six exercises to shape your brand's identity.

Maximize your DAM: Guide to metadata and tag setup

Implementing metadata and tags can be challenging: Even though you know — or have at least heard — that such processes can simplify workflows and user experience, starting such a process can feel daunting. We’re here to help. We’ll share all the information and best practices you need to set up efficient and effective tags and metadata.

Style Guide: How to create your brand's playbook

A brand style guide is a document that outlines the visual and messaging elements that represent a brand. Check out examples to see how it can establish consistency and improve brand recognition.

4 examples of brands taking over the metaverse (+ the secret of their success)

Brands like Nike and Manchester City are already embracing the Metaverse. And paying attention to what they’re doing can help you with your own brand marketing.

How to future-proof your brand: Authenticity, ethics, and connection across generations

Customer expectations are shifting fast. More than previous generations, Gen Z think of themselves as “true stakeholders” in the brands they buy. Brands need to work hard to build that relationship. We asked five leading brand experts across the globe how to build stronger relationships with modern customers. Here’s a sneak peek at their most important advice.

Brand Engagement: What it is and its benefits

If your customers and team don’t engage with your brand, it’s hard to grow your business. Building brand engagement is key to increasing recognition and loyalty.

Brand management: Benefits, strategy, and examples

Brand management refers to all activities and strategies you use to build and maintain a positive reputation with customers.

What is brand governance and enablement (how do you master it)?

The way we govern our brands needs to change. It’s time to say goodbye to control and hello to employee enablement. Here’s why and how to do it.

Brand storytelling: What it is and how to do it

Brand storytelling can be why customers choose your brand or why people want to work with you. But what is it and how do you start telling your brand story?

Building an Ethical Brand: A Complete Guide

Discover the complete guide to building an ethical brand. Unlock strategies and principles for fostering trust, loyalty, and positive impact.

Brand governance in the age of marketing transformation: Insights from leading brand experts

Delivering “on-brand” is hard. Consistent branding is already quite demanding within the borders of one country, but it holds even more complex challenges on a global level. Processes, tools, and proper communication are essential to ensuring the integrity of all brand values and maintaining creative freedom.

6 brand localization tips from experienced brand marketers

Entering a new market means myriad opportunities to grow your brand. But setting up shop in a different country can also include challenges that have the potential to ruin years of careful brand building. To help marketers overcome any localization obstacles, we asked six experts for their tips on bringing brands to life in new markets.

Brand localization vs. standardization: Which is the best approach for you?

When you enter a new market, should you localize your brand to connect with local preferences, standardize to strengthen global brand recognition, or both?

The 3 most common brand problems that make it impossible to grow your business

A brand is built by the people. But what happens when employees don’t feel like they’re part of the brand? You can quickly run into some growth problems.

6 localization examples from leading global brands

Brand localization isn’t just about avoiding mistranslations and cultural faux pas. It’s about building trust in, and ownership of, your brand.

The 7-step guide to translating your brand for local markets

Moving into new markets offers companies new opportunities to grow. In the current high-inflation environment, 15% of US-based CMOs are looking to add new markets to strengthen their company’s position.

How to choose a DAM system - 4 concerns you may have

A digital asset management (DAM) platform can make handling brand assets easy, effective, and efficient. But choosing and implementing a DAM can be challenging: Outdated ideas no longer reflect the reality of modern systems. We’re here to show you why Frontify is the ideal partner to future-proof your brand with intuitive and secure DAM solutions.

FIAT 500: Has the product become its own brand?

Not a day goes by without the launch of a new car model. Recently, a specific detail of an updated vehicle has drawn my attention: its front emblem. Whereas virtually every vehicle’s nose features the brand logo, complemented by the model name at the back, this car proudly shows the latter on its grille: 500. These three digits are a statement — and a look at the tailgate reveals it’s one by FIAT. Now, contrary to the car’s predecessors, why does this primary badge show the type, not the brand?

We cracked G2 Crowd's top 50 list

G2's annual Best Software Awards have been released. We're thrilled to share that we're #40 on the list of top Content Management Products for 2023.

From startup to IPO: 7 steps to build a successful brand

At Paradigms 2022, Olga Andrienko, VP of Brand Marketing at Semrush, shared seven key steps to help brands navigate their growth trajectory from startup to IPO.

IWC Schaffhausen: Being unique and staying relevant among luxury watch brands

The density of watch manufacturers in Switzerland is extremely high. In this crowded space, each brand needs to find its narrative sweet spot to survive. An interview with Christian Knoop, Chief Design Officer at IWC Schaffhausen, helps us better understand how seemingly subtle differences in storytelling can make a luxury watch brand unique.

Visa & Mastercard: How Well Do These Brands Actually Tell Their New Story

Companies that share a similar offering often have little space to differentiate themselves in terms of functionality. More than others, they have to highlight the emotional benefits that come with their products. Such businesses are highly interesting, because they reveal the essence of branding. The first example that comes to my mind is credit card brands. Let's take a closer look.

Brand Guidelines PDF - Transition from PDF to Digital

Is a 20+-year-old file format still the best home for your brand guidelines? Take your guidelines online so they’re easier to find, use, and update.

Designing Better Employer Branding: A Retrospective with Frontify Partner Bold

Discover the retrospective and key learning from our recent joint webinar with partner agency Bold and Adweek.

Brand Differentiation: 10 real-life examples & strategies

46% of customers can’t tell the differences between most brand experiences, so here are 10 proven ways to set yourself apart from your competitors.

What Is Brand Building & When Should You Start Investing in Your Brand?

Brand building generates awareness of your company, values, and products and helps you present a consistent identity to the market.

Creative Operations: How the New Kid on the Block is Shaking Things Up (in a Good Way)

DevOps, SalesOps, DataOps — there are dozens of job titles out there that blend Operations with traditional business roles. But these blended job titles are much more than just creative names. They also come with a unique set of responsibilities that are designed to help departments and teams run like well-oiled machines.

Say Hello to the Brand Team of the Future (No Time Travel Needed)

Brand governance used to mean a small team of brand experts ruling over a brand with an iron fist — controlling the use of assets, putting a stamp of approval on every project, and rigidly enforcing guidelines across every team.

How to optimize your brand portal

Businesses that want to grow need a brand portal — an online space to organize, secure, and share brand guidelines and assets with employees.

What is Brand Strategy? And How to Create a Strong One

Is your brand clearly identifiable by customers? Do all your employees understand the goals of your brand? If the answer to either question is no, you may need to define or redefine your brand strategy.

How Agencies Partner With Frontify From Pitch to Presentation & Beyond

Most businesses don’t have the bandwidth to tackle rebranding, brand consolidation, and brand development projects on their own. Let’s explore some of the ways branding, digital marketing, and migration agencies are using Frontify to solve their biggest problems.

What is Brand Ownership & Why Is It Important For Your Company?

Your brand isn’t built in a day. Building a strong brand is an ongoing project that requires buy-in and ownership from your whole team.

What is Brand Building?

Brand building increases trust and recognition for your company. Invest in brand as early as possible to improve customer perception of your company.

Brand Guidelines: How to create them + 5 examples

Companies need to develop comprehensive brand guidelines to present a recognizable brand identity and improve the consistency of their content.

What is Brand Voice? (And why you need one)

Your brand voice is a big part of your brand identity and image. Set yourself apart from competitors by making your voice as strong as possible.

7 major benefits of strong branding

Discover the 7 compelling reasons why a strong brand is crucial for your business success. Elevate your brand and attract loyal customers today.

How Every Team Helps Build Brands

When a lot of us think about branding, our thoughts often go straight to the marketing team. But beyond our marketers – today, building and nurturing a brand needs to involve the entire company. Discover how different teams can pitch in to build a memorable brand.

Multi-Brand Architecture: Frontify's Holistic Approach

Discover our five pillars to multi-brand excellence, and how Frontify can accommodate any kind of brand architecture – no matter its complexity or organizational structure. Even the most elaborate and fast-growing companies can now fit into one single platform.

What is brand governance and enablement (how do you master it)?

The way we govern our brands needs to change. It’s time to say goodbye to control and hello to employee enablement. Here’s why and how to do it.

How University Research Can Help Build Products (That Your Users Didn’t Know They Needed)

Developing new products is a tough exercise, especially in a field that’s widely undiscovered. A partner in crime – like a university – can open up new possibilities.

A Special Message About Our Series C

We’ve come a long way since our start in 2013 and are so proud to reach this new milestone for Frontify with the amazing support from all of you.

Frontify Raises $50M in Series C Funding Led by Female Founded Revaia

Funding will fuel growth for the brand management experts as they expand team and technology to support new clients in Europe and the US.

Introducing Brand Newsletter - A Better Way to Send Engaging Brand Updates

Take your brand-related updates to the next level and grab employees’ attention with striking brand newsletters.

Frontify & CELUM Partner Up

Even better together, the powerhouse brand and content management platforms join forces to bring end-to-end experiences for creators and collaborators to new heights.

Introducing Our New Brand Strategy

Mission and vision statements are more than fancy words for the boardroom. They’re part of the brand bedrock – the underpinning of all you do as a company – which is why rethinking ours for a (soon to be revealed) major rebrand was essential.

Frontify Is Where Brands Live

Every touchpoint and experience people have with our brand matters – especially when you’re the home for brands. So, we took ours back to the drawing board for a major rebrand, and we’re over the moon to share where we’ve landed. Now presenting: the brand new Frontify.

4 Top Agency Leaders Share Their Recipes for Building Stronger Client Relationships

Agencies don’t work the same way they used to. It’s a new world, where client relationships (and collaboration) is what really matters in the journey to success.

Frontify’s Launching a New Partner Program

Agencies, technology providers, and consultancies – they’ve always been an important partner for Frontify, playing a crucial role in the evolution of not only our own brand – but every strong brand out there. Now, let’s take that to the next level.

Women That Shaped the Way We Think About Brand

Discover the women who influenced how we think about brand today, from the 1800s all the way to modern day.

Product Roundup February 2021

This month’s updates will speed up your brand-lifting content and budget decisions. From fast sign-on to advanced external content embedding and brand performance analytics, you’re equipped with powerful tools to get more done, faster.

The Ins & Outs of Strategic Brand Design

Campbell Butler, Creative Director at DesignStudio, shares his insights about brand design, rebranding projects, and the importance of company-wide buy-in.

Managing Brand Image for a Competitive Edge: A Guide for Telecom Companies

Telecom is a tough industry for brands. Most people who need a phone have a phone, which means the market is saturated. The only way for telecom brands to grow is by keeping the customers they have and poaching new ones from competitors.

Product Roundup January 2021

January this year came with powerful updates focused on helping you be more in control. From project templates to publication approvals, notification management to cross-library asset movement, these updates will delight you regardless of how you use Frontify.

How to Overcome Silos to Improve Tech Branding

With increased consistency comes greater brand awareness, trust, and loyalty, which help tech companies stay ahead in a competitive industry. Let's talk about how that actually works.

Product Rewind 2020

2020 is coming to an end, and what a year it’s been. Looking back, we’ve got quite a few things to talk about on the product front.

How Financial Services Can Create Consistent Corporate Branding

With an online, cloud-based brand management solution, increasing consistency and improving brand awareness, trust, loyalty, and revenue is (a lot) easier.

What is brand equity and how do you build it?

Brand equity is the secret sauce that differentiates the most valuable brands from everyone else. To help you win the hearts of your customers, we’re breaking down everything you need to know.

Frontify Launches the First Desktop App for Company Brand Content

A milestone announcement, Frontify introduces a desktop app version of its platform that enables all users, wherever they are, to access, create, and share the digital brand assets and materials they need every day.

5 Ways Frontify for Desktop Makes Branding Easier (For Everyone)

Wondering how to get started with our Desktop app? We put together a handful of common ways to use this instant connection to your assets for more brand-building power than ever.

How Brand Management Empowers Your (Actually Everyone’s) 9-to-5

Brand management is typically all about the customer, but believe it or not, it's a game-changer for your employees too.

Product Roundup October 2020

A Creative Cloud Libraries integration, updated Link Chooser, Collections in the Logo Library, and new temporary User Access Review capabilities.

How Brand Management Software Can Solve Modern Agency Challenges

In order to succeed, creative agencies have had to learn to adapt to change. With our free guide, you'll be able to overcome many of the modern agency challenges, to strengthen your agency brand.

Brand Management Software: What Is It & Who Uses It?

Brand management software helps companies improve brand asset management and gives everyone access to the design elements, campaigns, and guidelines they need.

Getting Your Brand Noticed: Brand Marketing Strategy

Marketing has been around for a long time, but with brands taking center stage, it's time to make the shift to brand marketing.

How Sennheiser is Using the Frontify Brand Asset Management Solution

We caught up with Yvo Casagrande, Brand Design Manager at Sennheiser, to talk about how they use the Frontify asset capabilities to provide cross-team enablement with a central system.

Frontify Integration with Adobe Creative Cloud Libraries

Our integration with Adobe Creative Cloud Libraries is another milestone in elevating the brand's value for creative teams of all shapes and sizes, anywhere, always.

How Frontify Uses Its Own Brand Management Capabilities

We caught up with Willem Haen, Brand Director at Frontify, to talk about how we use the Frontify asset capabilities to provide cross-team enablement with a central system.

Bridge Design & Brand Operations with the Frontify Plugin for Figma

Our Figma plugin helps to smooth any rough edges between design and brand management – enabling beautiful, brand consistent designs with ease.

Product Roundup September 2020

A Figma integration, a Templafy partnership, and a bunch of useful updates to our Creative Collaboration, DAM, and Digital & Print Templates – this month’s product update is fire, to say the least.

The Vision of the Frontify BAM

We sat down with Remo Brunschwiler, Head of Product at Frontify, to talk about how Frontify asset management capabilities are designed to provide value today and in the future.

Building a Brand Community: Examples and Strategies - Frontify

Your customers have a lot of potential when it comes to creating and maintaining your brand. Here's how to tap it.

Frontify & Templafy Partner Up

The all-in-one home for brands and the solution to ‘document anarchy’ are tackling brand consistency and compliance challenges for businesses together.

Defining Brand: What is it Really? (And Why Should You Care?)

Ready to finally get clear on the definition of a brand? Here's what the experts have to say.

Product Roundup August 2020

We’re back with the August Product Roundup. From a highly anticipated CMS integration to a new way to follow product updates, have a look at this detailed information of updates.

Parse.ly Founder Shares His Top 3 Tips For Successful Rebranding

When Andrew Montalenti co-founded his web analytics company Parse.ly in 2009, the product he envisioned wasn’t remotely what it is today.

How to Create Your Employee Value Proposition

To attract top talent today, your brand has to stand out. And that starts with a thoughtfully articulated employee value proposition.

Brand Values: Crafting Authenticity

People crave purpose in the workplace. And believe it or not, the best way to give it to them is by creating, sharing, and living your brand values.

We’re Taking Our Security to the Next Level

Looking to the SaaS community for inspiration and guidance, we’re regularly evaluating our security – pushing ourselves to the next level. Part of that journey is to become a member of the Cloud Security Alliance.

Brand Story: Uniting Employees with a Narrative

Everyone loves a good brand story. Here, we've got some tips to help you create one that will captivate employees and job seekers alike.

Employee Branding: More than Talent Retention

While retaining talent is important, it's just a start. To really tap into your employees' potential, you have to get your employees engaged in your brand.

Tell a Better Brand Story With These Tips From Dave Gerhardt

Humans have been storytellers for millennia – long before we could even write stories down. In fact, neuroscience has proved that stories tap into our brains in a unique way. So when a story captures our attention, we listen to it, and we remember it.

How to Simplify & Speed Up Video Projects

Videos have become the most engaging format out there. So, let’s talk about how we can help you bring videos – seamlessly – from concept to publication.

The Unfiltered Truth About Brand Performance with Analytics

Building a consistent brand is important. And in order to do that you need the ability to measure performance and improve brand-lifting decisions. Let's talk about how that's possible with the new Frontify Analytics.

Employer branding: Attracting and retaining top talent

Discover effective strategies for enhancing your employer branding. Attract, engage, and retain top talent for business success

Brand Experience - How to create and examples

Brand interactions shape journeys and opinions. From logo to purchase, explore the impact of touchpoints on your brand experience.

Creating a Brand with Frontify: A Designer's Perspective

See how one graphic designer made his concept into a globally-ready brand with Frontify.

Product Roundup June 2020

The summer season starts with some new and useful features and integrations for you to enjoy: Our first video platform integration, Media Library enhancements, and much, much more.

How to Use a Template System & Why You Really Should

What is a template system? Why do you need one? Most importantly, how do you go about creating it?

9 Brand Professionals' Hacks for Cross-Functional Collaboration

Branding is quickly becoming the world's most important business tool – but it's is also becoming increasingly complex. Discover the solutions that leading brand professionals found to improve internal and external brand collaboration.

How SRF Enable All Editorial Teams to Publish Social Media Content

We met up with Daniel Fischer (Head of Product Design) and Jasmin Frischknecht (Project Manager & Design) from SRF to talk about how they use Digital & Print Templates to provide cross-team enablement with a central template system.

Product Roundup May 2020

This month’s features came with some really exciting enhancements – from the ability to use Frontify assets in your office applications, or extended video controls, to another major CMS integration.

A Chief Brand Officer's Checklist for Getting the Cross Functional Team on the Same Page

As a chief brand officer (CBO), you have to be the brand’s champion. You need to make sure all elements work together to tell your customers a cohesive story. But how do you actually do that?

How Brand Consistency Drives Business Growth

It goes without saying that the best brands are the ones that are true to form. No matter where you look, everything they do and say is “on-brand." But that isn’t a coincidence or a happy accident. It’s strategic. These businesses know that brand consistency is a game-changer.

Internal Communication: How To Totally Ace It

Whether your business is fully distributed, partially remote or sharing a single office space, it’s vital to have a plan in place for communicating effectively.

Why Internal Communication Is Everything

Whether you're communicating within your team or with an external agency you’ve partnered with, it’s crucial to make sure you communicate company news and progress to the right stakeholders.

The Cross-Functional Collaboration How-to Guide

Regardless of our job function, we all have a desire to make work faster, simpler, and more effective. The problem is, the way we work doesn’t usually reflect that mentality.

Why You Need to Rethink Team Silos

Often, when we talk about team silos, it’s in the context of breaking them down to improve communication across an organization. But what if we’re looking at it wrong?

The Business Potential of Brand Asset Management

Regardless of your job function and team composition, it’s important to have a solid tool stack to keep you organized, communicating effectively and working productively.

Forget About DAM, What You Want Is BAM

When we talk about asset management, we generally refer to Digital Asset Management as the solution of choice. Sure, it’s a great tool for storing and managing digital assets in one centralized location. But is that really enough?

How to Manage Your Brand Perception

There are a lot of things that influence the success of a company: great products, good financial habits, inspiring leadership, top talent – the list goes on and on. But one of the most important factors is brand perception, or the way customers think and feel about your brand.

Brand Perception: The Importance of Giving a Buck

In an age where buying decisions are based on feelings, and customers are loyal to brands they deem likeable, brand perception is everything. It affects your customer acquisition and conversion rates. It plays a major role in your churn. And it impacts your bottom line.

What is Brand Consistency? ( + 4 steps to increase it)

Uncover brand consistency's role in boosting loyalty. Learn four key steps to reinforce and sustain your brand's consistency.

Rebranding Questionnaire - 15 questions you need to ask

It’s time. You’ve got the go-ahead to proceed. You’ve rolled up your sleeves, assembled your team, and gathered materials for a brand audit.

Product Roundup March 2020

From a sweet integration enabling print on demand services directly through Frontify, to little tweaks that will make your daily ops that much simpler, catch the latest updates in this monthly recap.

The History & Evolution of Brand

From the branding of livestock to being a personal identifier, brands have become (and continue to be) a critical component to a company’s public perception and overall business success.

Connecting the City of Chicago

Ensuring that the work of an entire organization is centralized – and subsequently made visible to everyone – is key in creating quality brand touchpoints. This is the story about how the City of Chicago championed brand operations.

Product Roundup February 2020

New year, even better platform. In the first month and a half of 2020, we've rolled out several updates and enhanced functions for you to enjoy – including the missing piece to help you bridge the design-to-development gap.

Product Roundup November 2019

It’s still full steam ahead on the product front. This month’s updates include a lineup of newbies like a content integration, document library, and usability improvements.

Examples of Brand Management Done Right

The job of a brand manager is a tough one – especially in this digital world. You and your team are very used to putting out those PR fires and customer feedback nightmares, but are you able to turn your brand into a profit-driving tool?

Brand principles and guidelines: How to set them

In simplest terms, brand management is the oversight and maintenance of a collective impression of a product or company – fundamentally linked to every facet of a business.

Thoughts From Our Founder on the Series B

A message from Roger on what the $22.3M investment means for the future of Frontify, and most importantly, you.

Frontify Raises $22.3 Million Led by EQT Ventures

Frontify looks to accelerate growth and development of the brand management platform while expanding its worldwide reach with Series B funding.

The difference between marketing and brand management

Early stage companies might feel that marketing and brand management overlap. But as you grow it’s important to understand how these two functions differ.

The Frontify Integration for Contentful

The life of a content producer just got a whole lot easier. Now, you can embed media assets from your Frontify Libraries directly to your Contentful entries.

A Year in Review

2019 has been a non-stop ride of new product rollouts, enhanced features, and integrations with your favorite native tools. Take a look back at Frontify's year on the product front in this video recap.

Introducing The Document Library

We’re pleased to give you a first look at the Document Library. The newest member of our library family lets you host all your office files in one dedicated place.

Product Roundup October 2019

We’re back with a couple of exciting updates for October – among them, an impressive feature to enhance your design-to-development process and a new CMS integration.

3 Ways to Stay Brand Consistent in the Digital Age

Having a strong brand offers multiple advantages for a business. When creating and maintaining a strong brand; nothing   is more important than being brand consistent.

Introducing the Inspect Mode

Implement our new Inspect Mode to set up a seamlessly centralized design-to-development workflow, previously restricted by tiresome back and forths between a multitude of local tools.

When Is the Right Time for a Rebrand?

So you want to do a rebranding? That’s some top-drawer stuff. Before you take your first steps, it’s important to be clear about what (and why) you’re rebranding.

Rebranding: Good to Know Before You Begin

A rebranding project involves high-level strategy, research, company-wide involvement, and detailed planning – doing it right is key.

Rebranding Process - The Key Brand Components

Once your rebranding strategy is set, it's time to start the rebranding process. These are the brand components you need to focus on first.

Rebranding ≠ Redesigning

A brand is a representation of who you are as a business, and how you’re perceived. A brand is complex and emotionally boundless, which makes reducing a rebrand to ‘some changes in visuals’ pretty absurd.

How much does it costs to rebrand?

If you’re about to start a rebrand project, it’s important to know what to expect in terms of duration and costs. This guide aims to give you a rough estimate.

Proactive vs. Reactive Rebranding

Learn to recognize the nuances between these rebranding approaches to see how your brand resiliency, preparedness, and strategy stack up.

A Data-Driven Rebrand: Did It Work?

A lot of people see a rebrand as a project ending with a roll-out. But no matter the extent of research made beforehand, now is where it needs to get challenged.

Design a Faux Brand Dribbble Contest

We recently ran a visual branding contest and were incredibly impressed with the epic talent in the Dribbble community – with amazing results mixing strategy and design.

Are You Using Correct Color Codes? Probably Not — And Here's Why

Are You Using Correct Color Codes? Probably Not — And Here's Why.

Introducing Our Sketch Plugin: New Features

Our Sketch Integration helps to smooth any rough edges between design and brand management – enabling beautiful, brand consistent designs with ease.

Bridging The Gap Between Design & Development

Product development is not just about crossing the finish line – it’s about seamlessly executing each step along the way, including the handoff from concept to code.

Rebooting the Brand for Brands

Enabling brands to reach their full potential is what we’re all about, but that quest isn’t limited to our customers – it’s what we want for our brand, too.

Product Roundup August 2019

We’ve got some really exciting product updates this month, ensuring massive time-savings, while helping you stay on-brand in daily design and marketing ops.

Frontify Launches New Plugin for Adobe XD

The Frontify plugin for Adobe XD connects living brand assets from the centralized brand management platform directly to the native environment of the popular design tool for a seamless workflow.

Leading The Next Phase of Frontify

A warm farewell to former CEO Andreas Fischler as Roger Dudler takes on the role with big ambitions for the future.

We Raised $8.3M to Become #1 in Brand Management

Today is an exceptional day for us, as we raised $8.3 million as part of our Series-A funding led by Blossom Capital, along with our pre-existing angel investors.

Frontify + Adobe XD = Happy Designers

The brand-spankin’ new Frontify plugin for Adobe XD streamlines creative flow, enabling access to brand assets directly in the design environment.

Brand Management Gets the Swiss Touch with Frontify US

The all-in-one brand management software company expands its global presence with a third location – first in the US – in New York City.

Brand Reboot: Thoughts From Our Brand Manager

The expert behind our recent rebrand shares wisdom and learnings in choreographing the extensive project, ensuring our brand’s consistency.

Product Roundup June 2019

Huddle up your different teams, because the updates of June cover something for everyone – from the Brand Guidelines to the backend of Creative Collaboration, and even DAM.

Kickstarting Frontify US at Times Square, NYC

Our new and exciting US-team officially opened up our New York office by hosting around 150 guests at a special event in celebration of our American market launch.

$8.3 Million to Fuel Product Innovation & US Expansion

Brand management platform Frontify has raised new funding, led by venture capital firm Blossom Capital, with plans to build more products and expand to the US.

Brand Reboot: Branding Advice from the Experts

Advice isn’t tough to come by, but valuable branding knowledge? That’s a different story. Our experts share their pieces of brand wisdom.

DAM, It Feels Good

Technological advancements in recent decades triggered a need for robust digital asset management solutions, and in recent years we've been busy making our DAM the tops.

A New York State of Mind

The excitement is building as we near the finish line on a big initiative. Wondering what that might be? Hint: the Big Apple's not as far away as it seems.

How To Discuss & Specify Balsamiq Mockups

Have you been looking for a solution where you can simply discuss and specify your Balsamiq mockups?

Introducing Workflow

Improve the way you organize design projects with increased collaboration, control, and oversight.

Product Roundup May 2019

Exciting updates on the product front, including enhanced customizations to fine-tune your digital assets and Brand Guidelines.

The Only 10 Web Design Podcasts You Need in Your Ears

Podcasts are an engaging way to learn, be entertained and are a great medium for members of the web design community to express the passion, complexity and human element that exists in this cutting edge industry. But, with all of the podcasts out there, where do you start?

Why brands need digital brand guidelines

Unlock brand potential with digital guidelines. Interactive & always accessible, they ensure consistent, collaborative brand updates

7 Best Sources for Free Photoshop Files + Bonus

Showcases are a great resource for inspiration. At a certain point you as a designer sometimes is lacking the intuition how to solve a specific design problem. We've collected our 7 most used resources for design inspiration, in order that it might help you as it helped us.

Color Systems & How to Use Them

There are quite some terms to define color. You may not need all of them, but in today’s world, it’s vital to know the color basics and their differences.

HolidayCheck Style Guide

It's the small things that make a style guide special. As guidelines might be dry sometimes (it helps to make them interactive), I like the humorous way to explain stuff and the funny little notes which are spiked throughout the HolidayCheck style guide

Brand Authenticity: Learn how to build it

Consumers are losing brand trust – they're searching for authenticity, but are coming up short. Here's how to win back their hearts by getting real.

How to create tone of voice guidelines

Discover the importance of a brand's tone of voice, and learn how to establish guidelines for a tone of voice that everyone will understand.

Design Round-Up: 11 Best Non-Profit Website Designs

Modern nonprofits know how significantly web design can impact donations, brand awareness, and a variety of other critical success factors. Responsive designs with mobile-friendly layouts encourage visitors to support nonprofits, all while quickly educating them on the cause.

What is it Like to be a Designer at a Startup?

For every web designer toiling away in the agency world, you may be wondering whether the grass is any greener on the other side. Specifically, you may want to know what the daily grind consists of at a startup, and whether it varies significantly from that of an agency designer.

What Would Banksy’s Style Guide Look Like?

Two decades have passed, and he remains an enigma, cloaked in secrecy, yet renowned across continents. His work sells for tens of thousands of dollars, some even being cut whole from walls in the street to be auctioned.

6 Ways You're Sabotaging Your Brand

Branding is one of the most important aspects of your business. It takes time and concerted effort. If done well, branding can turn your agency from the new kid on the block to a leader in your industry.

Innovative Ways for Brands to Use Gifs

Even if you don't qualify as internet savvy, you've probably seen or heard about gifs. Gifs, or Graphics Interchange Formats, are image files that repeat continuously in a short loop. It's common to see gifs used for humor - for example, a quick gif of a cat falling down. However, gifs are no longer just a tool young folks use to make jokes on social media.

Creating Your Design Brand From Scratch

If you’ve never done it before, building a design brand from scratch can be tricky. It’s easy to critique the look and feel of other brands (or their redesign) but it’s much harder to build the brand yourself.

Gaining Brand Loyalty on a Shoestring Budget

At first glance, branding is a pricey endeavor for companies that are looking to express their values and gain a loyal customer base. You have to invest in a quality designer who can forge a logo and website that genuinely represent the brand.

14 of the Happiest Brands of All Time

Your brand and its employees can get happy, too, by seeing what these 14 brands – the happiest brands of all time – are doing right.

The 5 W’s of Doing Great User Research

Sarah Doody explains in her guest post, which questions you have to ask doing a user research. Why is a user research important? When should you do research?

Rebranding Strategy - What is it? & Successful Rebrands

Does your brand need to rebrand? Check out the strategies behind some of the biggest rebranding efforts from today's top companies to help you decide.

Taming the Newsroom With Style Guides

From the days of Julius Caesar to today, media outlets have been taming the newsroom with style guides. Consistency is of vital importance for all creative work, not just in newsrooms. The way your design looks when it is applied to the real world has a direct bearing on the perception of your brand's quality.

NASA’s Style Guide Sends Designers Into Orbit

The story of the logo’s journey through time (and space), as well as NASA’s brand guidelines, offers important lessons for today’s brand managers. NASA’s brand guidelines themselves are a thing of beauty and a joy to behold, a document that anticipates logo usage in literally any environment, including outer space.

Going Global: How to Take Your Brand Global

As your company grows more successful, you’ll outgrow the customer base in your home country. Expanding into other markets may be an attractive option.

7 Designers Share Their Favorite Fonts

Modernism changed the way we use typefaces today. Posters of the 19th century once used every square inch of whitespace; a rather elaborate approach to design. It often cluttered the page making them almost illegible. Today, however, the focus has drastically changed. “Less is more”, and designers favour clean, simple designs which includes a ton of whitespace with focus on simple fonts.

The Biggest Brands on Instagram

There’s no denying the marketing power behind Instagram’s platform — that’s why brands all across the globe are using it to reach their customers. Here are the biggest brands on Instagram right now.

May the Force Be With the Star Wars Style Guide

With the recent cinematic release of the new installment of the Star Wars franchise, Star Wars Episode VII: The Force Awakens, and a surprising tweet from Lucasfilm Executive Pablo Hidalgo that unearthed a Star Wars style guide from years ago, we thought it would be a great opportunity to show what lessons we can learn about style guides from the Star Wars creative process.

The Secret to Creating a Cult Brand

Learn how cult brands create fanatical loyalty among their customers, leading to sold-out products and communities built on sharing brand love.

How Cabify Strengthened Their Brand

Ever since we started to work on the strategical and visual redefinition of the company, we’ve been using a digital platform, allowing us to organize our brand assets, and share them with employees and external agencies alike. That platform is Frontify.

7 major benefits of strong branding

Discover the 7 compelling reasons why a strong brand is crucial for your business success. Elevate your brand and attract loyal customers today.

May 2017: Product Roundup

At Frontify, we continuously strive to add new and exciting features.

The best logos of all time (according to 11 design and marketing experts)

A brand is a whole lot more than a logo, but a logo is a big part of your brand's identity. There are millions (maybe billions) of logos out there, some surely better executed than others, and some that carry immense emotional value to the people that know and use the brands behind them. So, to get some inspiration, let's have a look at a few of the best logos that have achieved legendary status.

Why Digital Projects Are Different

Too often digital projects are plagued with problems because organizations fail to realize they must handle them differently.

Redesigning Digital Channels Right

It is common to see an organization undertake a massive redesign project to launch a new website, and for one shining moment, it is perfect. Then the money dries up, and people move on.

Digital Is Too Complicated for a Factory Line Process

Delivering great digital services is complicated. It involves several specialists working together. Designers, developers, copywriters, marketers, business analysts, the list could, and does, go on.

Why Your Brand Guidelines Get Ignored

You perfected your brand guidelines, but you keep finding off-brand content. Find out why and what you can do to solve your consistency problems.

Designing a Digital Brand Home

Scalable brand management software hadn’t really been used in South Africa before now, so when Praekelt designed and built a brand site for Absa Bank, it wasn’t just a new era for them, it was a new era for branding.

We’ve Been Rethinking Brand Management

Many brand managers believe they’ve got the toughest job in the world. That’s right. Brand management doesn’t require a six-pack, nevertheless; six brains would be quite helpful, seeing that the job is hard to beat in terms of complexity.

Beloved Features In Frontify Style Guide

Happiness comes from the little things in life. Sometimes, when we bring smaller features of the Frontify Style Guide to light, we notice a small spark in the eyes of our users. Indeed, there are quite some things you can do with our Style Guide, which you might not yet know.

August 2018: Media Library Product Update

We continually strive to improve our products. In the last couple of weeks, some exciting Media Library features have been revealed. Read along to learn about them.

How to Take a Brand From Start-Up to Grown-Up

From the early days of Frontify to finding our stride, our brand has come a long way – but we’re still just getting started.

Design Principles: The What & Why

The value of design principles for improving your efficiency in delivering digital projects is not something you should underestimate.

Design Principles: How To Create & Use Them

Success with digital principles lies in having near-universal support for them as standards upon which your company's digital future can be built.

How To Emulate Touch Events in Chrome

When you're developing for Touch devices, you might want to test interactions directly in your browser.

Product Roundup April 2019 – Part 1

A lot has been going on at the product front since the beginning of 2019. This first part of our product roundup two-piece presents our latest product improvements.

Product Roundup April 2019 – Part 2

The second part of our April Product Roundup expands on the newest features and modules, saving you time and enhancing the way you work with icons and assets.

Segment Analytics Integration

Enable our Segment Integration to track visitors in Google Analytics, Adobe Analytics and many more.

Should A Web Designer Care About Relative Font Sizes?

We all know pixel-based font sizes defined in px. But, with the rise of responsive design, it became popular to use relative font sizes defined in a unit called em.

Divide & Conquer – An Overview About Modular Front-End Architectures

Today most of the front-ends built today are already structured into different components. Sometimes in a consistent way, sometimes not.